数字内容服务商的战略决策模型研究  

Research on Strategic Decision Model of Digital Content Providers

作　　者：彭凡一 Peng Fanyi(School of Information Resources Management,Renmin University of China,Beijing 100086,China)

机构地区：[1]中国人民大学信息资源管理学院,北京100086

出　　处：《现代情报》2021年第5期131-138,共8页Journal of Modern Information

摘　　要：[目的/意义]为帮助数字内容服务商制定供应链战略,优化数字内容服务效率,赢得市场。[方法/过程]本研究首先在数字内容服务商数字内容成本与需求分析的基础上引入了网络外部性,构建了数字内容动态更新决策的数学模型,并通过运筹学的方法分析了网络外部性与成本对数字内容服务商供应链战略的影响,最后提出了数字内容服务商的供应链战略决策模型。[结果/结论]该模型能够根据成本与网络外部性动态地生成代表不同战略的参数,协助数字内容服务商选择供应链战略。[Purpose/Significance]In order to help digital content service providers formulate supply chain strategy,optimize digital content service efficiency and win the market.[Method/Process]Based on the analysis of digital content cost and demand of digital content service providers,this paper first introduced the network externality,constructed the mathematical model of digital content dynamic replenishment decision,then analyzed the influence of network externality and cost on the supply chain strategy of digital content service providers by operations research methods,and finally put forward the supply chain strategic decision model of digital content service providers.[Result/Conclusion]According to the cost and network externalities,the model can dynamically generate parameters which represent different strategy,and assist digital content service providers in selecting supply chain strategies.

关 键 词：数字内容 数字保存成本 数据库引进成本 网络外部性 动态更新决策 战略决策 

分 类 号：G252.25[文化科学—图书馆学]