基于价值链视角的发电企业参与综合能源服务策略  

Integrated energy service strategy with participation of power generation enterprises from the perspective of value chain

作　　者：钱国明[1] 丁泉[1,2] 黄超 赵国涛[1] QIAN Guoming;DING Quan;HUANG Chao;ZHAO Guotao(Guodian Nanjing Automation Company Limited,Nanjing 210032,China;School of Electrical Engineering,Southeast University,Nanjing 210096,China)

机构地区：[1]国电南京自动化股份有限公司,南京210032 [2]东南大学电气工程学院,南京210096

出　　处：《华电技术》2021年第4期28-33,共6页HUADIAN TECHNOLOGY

基　　金：上海市科学技术委员会基金资助项目(19DZ1205700)。

摘　　要：综合能源服务是目前能源企业寻求突破转型的重要方向。围绕发电企业如何参与综合能源服务业务,通过引入迈克尔·波特的企业价值链模型方法,对传统发电企业的价值链特点进行了梳理与分析,结合对综合能源服务核心价值及其发展现状分析,从如何完善全价值链角度出发,对发电企业开展综合能源服务的发展策略进行了研究,提出了立足于其能源生产端的价值链优势环节,逐步向价值链中的市场销售、用户服务端拓展这一指导思想,并给出了具体发展建议,可为各类发电企业制定综合能源服务发展策略提供有益的参考和借鉴。Integrated energy service is an important new market for current energy enterprises.Focusing on how traditional power generation enterprises participate in the integrated energy service business,the characteristics of their value chain are analyzed and summarized based on Michael Porter's value chain model.Considering the core value of integrated energy service and its development,the enterprises'strategies for developing integrated energy service business are studied,in order to improve its entire value chain.A guidance that the enterprises can gradually expand from their competitive business of energy production to the sales and customer-end service in the value chain is put forward,and specific development suggestions are proposed.The strategy provide reference for power generation enterprises in formulating their development strategy for integrated energy service.

关 键 词：价值链模型 综合能源服务 发电企业 发展策略 用户服务 智能微网 分布式能源 虚拟电厂 

分 类 号：F426.2[经济管理—产业经济] TK01[动力工程及工程热物理]