基于旅游数字足迹的河南省旅游流网络结构特征研究  

The structural characteristics of tourism flow network in Henan Province based on tourism digital footprint

作　　者：王淑华[1] 董引引 WANG Shu-hua;DONG Yin-yin(School of Tourism Management,Zhengzhou University,Zhengzhou 450001,Henan,China;College of Tourism,Hainan University,Haikou 570228,Hainan,China)

机构地区：[1]郑州大学旅游管理学院,河南郑州450001 [2]海南大学旅游学院,海南海口570228

出　　处：《西北师范大学学报（自然科学版）》2021年第3期96-103,126,共9页Journal of Northwest Normal University(Natural Science)

基　　金：国家社会科学基金资助项目(17BJL065);中原千人计划基础研究领军人才项目(ZYQR201810122);河南省教育厅人文社会科学研究项目(2020-ZZJH-462)。

摘　　要：基于河南省旅游数字足迹,运用社会网络分析法,以49个景区为节点构建河南省旅游流网络,并分析节点和整体网络结构特征.结果表明,河南省旅游流网络呈现东部相对稀疏,中西部相对密集的分布格局;每个景区所承担的旅游流集聚和扩散能力差异较大;游客倾向于选择单一的旅游目的地游览,跨区域的旅游流动较少;热点城市内的核心旅游景区,由于自身较高的中介中心性,常扮演着省域旅游通道和城市旅游通道的双重角色;清明上河园、二七纪念塔、龙门石窟和云台山等景区结构洞水平较高,在旅游流网络中具有非替代性的竞争优势;河南省旅游流整体网络结构较为松散,且存在显著的核心-边缘结构,凝聚子群间具有一定的跨区域性特征.Based on the tourists digital footprint in Henan Province,this paper examines the tourism flow network of Henan Province with 49 scenic spots as the tourist nodes.The social network method was used to analyze the characteristics of the nodes and the network.The results indicate that the tourism flow network of Henan Province presents a relatively sparse distribution in the east and a relatively dense distribution in the central and western;The ability of each scenic spot to carry and divert tourism flows varies greatly;Tourists visiting Henan Province tend to visit a single tourism destination,and seldom cross regions;The core tourism attractions in hot cities often play the dual role as both provincial tourism channels and urban tourism channels due to their high intermediary centrality;Millennium City Park and Erqi Memorial Towers,Longmen Grottoes and Yuntai Mountain have structural hole of high levels and have non-substitutable competitive advantages in the tourism flow network;The overall network structure of tourism flow in Henan Province is relatively loose,it is a structure with a serious core edge,the dense subgroups have certain cross-regional characteristics.

关 键 词：旅游数字足迹 旅游流 网络结构 河南省 

分 类 号：F592.99[经济管理—旅游管理]