公众对古树名木认养意愿的影响因素分析--以北京市为例  

Analysis on the Influence Factors of the Public’s Willingness to Adopt Old and Valuable Trees: A Case Study of Beijing

作　　者：杨娱 田明华[2] 吴成亮[2] 黄三祥[3] YANG Yu;TIAN Ming-hua;WU Cheng-liang;HUANG San-xiang(School of Economics and Management,Tianjin Agricultural University,Tianjin 300384,China;School of Economics and Management,Beijing Forestry University,Beijing 100083,China;The Department of Wildlife Conservation,Beijing Municipal Bureau of Landscape and Forestry,Beijing 100013,China)

机构地区：[1]天津农学院经济管理学院,天津300384 [2]北京林业大学经济管理学院,北京100083 [3]北京市园林绿化局野生动植物保护处,北京100013

出　　处：《长江流域资源与环境》2021年第2期302-309,共8页Resources and Environment in the Yangtze Basin

基　　金：北京市社会科学基金重点项目(17GLA005)。

摘　　要：基于计划行为理论,以在北京市的实地调研数据为依据,采用排序logit模型论证了公众认养古树名木意愿的影响因素。研究表明:公众对于古树名木保护的态度、主观规范、知觉行为控制以及年龄、职业、职业与资源保护的相关性、住所附近是否有古树名木等人口学特征,对公众出资认养古树名木意愿和出劳认养古树名木意愿产生显著影响。为提高公众认养古树名木意愿,提出应首要考虑增强公众参与保护的愉快性,同时加强身边人的支持、克服公众认养过程中遇到的困难、加强对认养能获得的益处的宣传、增加古树名木认养等信息的宣传渠道、针对特定人群开展宣传等对策。Based on the theory of planned behavior and the survey data of Beijing, the ordered logit model was used to demonstrate the influencing factors of the public’s willingness to adopt old and valuable trees. The research showed that the public’s attitude, subjective norm, perceived behavioral control on the protection of old and valuable trees and demographic characteristics such as age, work, relevance between work and resource protection, whether there are old and valuable trees near the residence had significant influence on the public’s willingness to pay in adoption and willingness to take pains in adoption. In order to improve the public’s willingness, it was suggested that the public’s joy of participation in protection should be enhanced firstly, and the support of people around should be strengthened, the difficulties in adoption should be overcame, the publicity of the benefits in adoption should be strengthened, the publicity channels about adoption should be increased, the publicity for specific groups should be carried out at the same time.

关 键 词：公众参与 古树名木 计划行为理论 出资认养意愿 出劳认养意愿 

分 类 号：F307.2[经济管理—产业经济]