新媒体环境下实验动物科普传播模式的探析  

Dissemination Mode Research on Science Popularization of Laboratory Animals in the New Media Environment

作　　者：李会萍[1] 王晓明[1] 杨锦淳 温金银 陈梅丽[1] LI Huiping;WANG Xiaoming;YANG Jinchun;WEN Jinyin;CHEN Meili(Guangdong Laboratory Animals Monitoring Institute,Guangdong Provincial Key Laboratory of Laboratory Animals,Guangzhou 510663,China)

机构地区：[1]广东省实验动物监测所广东省实验动物重点实验室,广州510663

出　　处：《实验动物科学》2021年第1期49-52,共4页Laboratory Animal Science

基　　金：广东省科技计划项目(编号:2019A141403002)。

摘　　要：本文对新媒体的优势及特点进行了分析,阐述了实验动物科普传播的重要性,并且以广东省实验动物监测所打造的实验动物网络平台、实验动物微信公众号平台、数字化科普展览平台、"趣味实验式""科学家直播式"、线上线下科普讲座与视频传播等新媒体形式开展的传播活动为例,研究和探析"互联网+新媒体+实验动物"的科普传播模式,以期能够为行业内其他主体在新媒体环境下广泛开展实验动物科普传播活动提供经验和参考。The study analyzes the advantages and characteristics of the new media,and expounds the importance of science popularization and dissemination of laboratory animals,and takes the dissemination activities in the form of new media created by the author’s unit as an example,such as the laboratory animal network platform,the laboratory animal WeChat public account platform, the digital science popularization exhibition platform,"interesting experimental""scientist live broadcast",online and offline science popularization lectures and video broadcasting,etc. This study researches and analyzes science popularization dissemination mode of"Internet + new media + laboratory animals",with a view to providing experience and reference for other units in the industry to conduct extensive laboratory animal science popularization activities in the new media environment.

关 键 词：新媒体 实验动物 科普 传播模式 

分 类 号：Q95-33[生物学—动物学]