沙集模式下农村电子商务发展新路径研究  

Research on the New Path of Rural E-commerce Development under Shaji Mode

作　　者：许博生 赵红梅[1] 刘萍萍 李意意 XU Bo-sheng;ZHAO Hong-mei;LIU Ping-ping;LI Yi-yi(Xuzhou University of Technology,Xuzhou 221000,China)

机构地区：[1]徐州工程学院,徐州221000

出　　处：《价值工程》2021年第9期8-9,共2页Value Engineering

基　　金：大学生创新创业训练计划项目(睢宁县沙集模式时空演变特征、区域效应及不同路径发展对比分析省级重点xcx2020066)资助。

摘　　要：通过调研徐州市睢宁县沙集镇发展现状,探究其发展模式,总结其区域效应即“沙集模式”。参照已有涉农电商模式,根据睢宁县淘宝村电子商务发展特征,总结睢宁县电子商务发展模式。从社会、经济、地理角度对淘宝村发展产生的区域效应进行分析,探究沙集模式发展新路径并进行可行性分析,为淘宝村的进一步发展提供理论指导。By investigating the development status of Shaji Town,Suining County,Xuzhou City,this paper explores its development model,and summarizes that its regional effect is the"Shaji Model".It refers to the existing agriculture-related e-commerce models and summarize the e-commerce development model of Suining County based on the e-commerce development characteristics of Taobao Village in Suining County.From the perspectives of society,economy and geography,it analyzes the regional effects of Taobao village development,explores the new development path of the sand set model and conducts feasibility analysis,and provides theoretical guidance for the further development of Taobao village.

关 键 词：农村电商效应 淘宝村特征 新路径 

分 类 号：F320.2[经济管理—产业经济]