防暴车辆造型特征与感性语义映射研究  

Research on Armored Anti-Riot Vehicle Styling Feature and Perceptual Semantic Mapping

作　　者：梁峭[1] 吴增斌[2] 何兴云 赵康男 

机构地区：[1]江南大学设计学院 [2]中国北方车辆研究所 [3]江麓机电集团有限公司

出　　处：《创意与设计》2021年第1期35-42,共8页Creation and Design

基　　金：高机动防暴车辆技术国家工程实验室开放基金课题(KFJ2019001);教育部人文社会科学研究青年基金项目(19YJC760054)。

摘　　要：基于多样化的受众群体对防暴车辆造型设计的意象认知,构建防暴车辆特征与语义的映射关系。首先对防暴车辆的使用情境、受众群体进行分析和定位,收集并聚类相关的感性语义词汇;进一步对防暴车造型特征进行解构分析并提炼出主要的设计元素,通过调研获取受众群体对相关设计要素的意象语义认知;研究受众群体对防暴车辆态势、局部形面特征以及图形特征的认知具有一定差异,并以此构建造型特征与语义的映射关系;提出满足认知需求的功能性语义表达方法,在设计师进行防暴车辆造型设计时,可以更加有针对性地选择造型特征,为传达特定的产品语义提供一定的参考,提升造型特征与产品意象的匹配度,从而提升产品成功率。The purpose of this paper is to construct a mapping relationship between styling feature and perceptual semantic of Armored Anti-Riot Vehicle based on image cognition of diversed audience.First,the use scenario and audience group of Armored Anti-Riot Vehicles are analyzed and defined,and related semantic vocabulary are collected and clustered.Then,the styling features are deconstructed and design elements are extracted,followed by the research on audiences’image cognition of design elements.It is found that there are cognitive differences on the vehicle stance,styling surface and graphic feature among audiences,and the mapping relationship between styling features and semantics is then established.Finally,a functional semantic expression method that meets cognitive needs is proposed.This method is designed to assist designers to choose and handle styling feature and provide certain reference for conveying specific product semantics,so as to improve the matching of styling feature and product image,thus enhancing product success rate.

关 键 词：防暴车辆 意象认知 造型特征 感性语义 映射 

分 类 号：U469.6[机械工程—车辆工程]