新媒体视角下的武术传播--以短视频APP为例  

Martial Arts Communication from the Perspective of New Media——Taking Short Video APP as an Example

作　　者：任煜恒 庞晓武 REN Yuheng;PANG Xiaowu(Shanghai University of Sport,Shanghai,200438 China)

机构地区：[1]上海体育学院,上海200438

出　　处：《当代体育科技》2021年第8期52-54,95,共4页Contemporary Sports Technology

摘　　要：随着新媒体时代的成熟,其对社会发展的作用不可忽略。在“万物皆媒”的大环境下,中国武术正面临着前所未有的机遇和挑战。新媒体大环境下衍生出了许多产品,短视频APP是其中一类,它的出现比较符合现代人们对快节奏生活环境下的需求。据不完全统计,仅以抖音短视频APP为例,它的现有用户已达到8亿。短视频APP的市场较为庞大,对于武术传播既是挑战也是机遇。该文运用文献资料法、逻辑分析等方法,研究与分析新媒体视角下的武术传播现状,以探讨在新媒体环境下武术传播发展面临的困境与不足,从而提出相关建议以提升武术传播的效率。With the advent of the digital era,the role of new media in social development is increasingly prominent.In the environment of"ever ything can be media",Chinese martial arts is facing challenges from all aspects.There are many derivative products created by the new media environment.Short video app is one of them.Its emergence is more in line with the needs of modern people for fast-paced living environment.According to incomplete statistics,taking Tik Tok APP as an example,the existing users have reached eight hundred million.Short video APP has a huge market,which is not only a challenge but also an opportunity for martial arts communication.This paper studies and analyzes the current situation of martial arts communication in the new media by using the methods of literature and logical analysis,so as to explore the diff iculties and shortcomings of martial arts communication development in the new media environment,and then puts forward relevant suggestions to improve the eff iciency of martial arts communication.

关 键 词：武术文化 文化传播 新媒体 短视频 抖音 

分 类 号：G852[文化科学—民族体育]