娱乐化背景下我国体育传媒与信息服务产业现状与应对  

The Status Quo and Solutions of China's Sports Media and Information Service Industry under the Background of Entertainment

作　　者：吴鑫璇 宋广林[1] WU Xinxuan;SONG Guanglin(Physical Education College of Shandong Normal University,Jinan,Shandong Province,250014 China)

机构地区：[1]山东师范大学体育学院,山东济南250014

出　　处：《当代体育科技》2021年第8期156-160,共5页Contemporary Sports Technology

摘　　要：该文采用文献资料法、调查法等,从传播媒介、生产者及受众的角度,举例分析我国体育传媒与信息服务产业在娱乐化背景下的现状,解释说明娱乐化、泛娱乐化产生的原因,即媒介发展导致信息爆炸;资本家逐利导致内容低俗化;生产者准入门槛低导致内容良莠不齐;大众审美有待提高;政府监管把控不足。为此,提出如下应对:用辩证的态度看待现代媒介的发展;提高资本家的社会责任意识;提高从业者的职业素质;提高大众的审美能力;加强政府的监管职责。Adopt the literature method,survey method,etc,from the perspective of communication media,producers and audiences,analyze the current situation of China's sports media and information service industry in the context of entertainment,explain the reasons for entertainment and pan-entertainment:media development leads to an information explosion;capitalists pursue prof its to promote vulgar content;low barriers to entry for producers result in uneven content;the public's aesthetic needs to be improved;and insuff icient government control.To this end,the following countermeasures are put forward:look at the development of modern media with a dialectical attitude;raise the capitalist's sense of social responsibility;improve the professional quality of practitioners;improve the public's aesthetic ability;and strengthen the government's regulatory responsibilities.

关 键 词：娱乐化 泛娱乐化 体育传媒 媒体 体育产业 

分 类 号：G80-05[文化科学—运动人体科学]