制造企业数字赋能商业模式创新的机制与路径  

Exploring the Mechanisms and Paths of Manufacturing Digital Enablement on Business Model Innovation

作　　者：陈一华 张振刚[1,2] 黄璐 CHEN Yihua;ZHANG Zhengang;HUANG Lu(South China University of Technology,Guangzhou,China;Research Center for Innovation System of Large-Scale Enterprise of Guangzhou,Guangzhou,China;Guangzhou Urban Construction Archives Technology Consulting Service Company,Guangzhou,China)

机构地区：[1]华南理工大学工商管理学院 [2]广州数字创新研究中心 [3]广州市城市建设档案技术咨询服务有限公司,广州市510014

出　　处：《管理学报》2021年第5期731-740,共10页Chinese Journal of Management

基　　金：国家社会科学基金资助重大项目(18ZDA062);国家社会科学基金资助项目(18BGL096);华南理工大学中央高校基本科研业务费专项资金资助项目(x2gsC2191590)。

摘　　要：基于数字化和商业模式创新文献,探究制造企业数字赋能商业模式创新的作用机制和路径。通过格力电器成功构建数字商业模式的案例研究发现:①数字赋能商业模式创新的作用机制可分为连接赋能、管控赋能和解释赋能3种;②数字赋能商业模式创新的路径是连接、管控和解释赋能分别有助于构建互补导向、效率导向和新颖导向数字商业模式;③数字商业模式与数字制造模式存在相互依赖性,即两者之间存在一致的数字赋能策略。Based on existing literature of digitalization and business model innovation,this study aims to explore the effect mechanisms and innovation paths of digital enablement on business model innovation.Eying on Gree’s successful digital business model,this study finds that the digital enablement on business model innovation can be divided into three primary dimensions,namely,connectivity enablement,control enablement,and interpretational enablement.The paths to digitally-enabled business model innovation are respectively using connectivity,control and interpretation to create complementarity-oriented digital business model,efficiency-oriented digital business model and novelty-oriented digital business model.Digital business model and digital manufacturing model are interdependent,that is,there are consistent digital enabling strategies between them.

关 键 词：数字赋能 商业模式创新 商业模式属性 数字化 数字商业模式 

分 类 号：C93[经济管理—管理学]