分享经济企业动态竞争研究——竞争互动与政府管制  

A Research on the Dynamic Competition of Sharing Economy Enterprises:Competition Interaction and Government Regulation

作　　者：陈强[1] 敦帅 CHEN Qiang;DUN Shuai(School of Economics and Management, Tongji University, Shanghai 200092, China)

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《同济大学学报（社会科学版）》2021年第2期105-116,共12页Journal of Tongji University:Social Science Edition

基　　金：研究阐释党的十九届五中全会精神国家社会科学基金重大项目“新形势下进一步完善国家科技治理体系研究”(21ZDA018)。

摘　　要：分享经济作为“互联网+”时代新模式、新业态的典型代表,企业发展面临着动态、多变、跨界的市场竞争环境,解构新兴分享经济企业动态竞争过程对分享经济高质量发展和政府现代化治理意义重大。滴滴出行与两家不同竞争对手“竞争态势—决策行为—结果影响—政府管制”的竞争互动过程,符合基于动态竞争理论、竞争优势理论与政府管制理论构建的分享经济企业动态竞争分析框架,从管理层面为分享经济企业更好发展提供了有益启示,从治理层面为政府监管和规制分享经济提供了有益参考。企业应树立动态竞争思维,重视竞争互动效应;应关注竞争对手变化,预测竞争对手行为;应采取战略性竞争行动,构建新的竞争优势。政府要用动态、发展的眼光监管新兴业态的动向,制定灵活多样、弹性有力的规制政策;要通过制定法律体系,构建新旧行业利益协调机制;要通过鼓励竞争、增加税收和加强监管等措施进行反垄断;要通过完善征信机制,构建完备的社会大信用体系。As a typical representative of the new mode and new format of the“internet plus”era,the sharing economy is facing a dynamic,changeable and cross-border market competition environment.The deconstruction of the dynamic competition process of emerging sharing economy enterprises is of great significance for the high quality development of the sharing economy and the modernization of the government.The process of competition interaction between Didi Travel and two other competitiors can be analyzed from the four aspects of competition situation,decision behavior,result influence and governmant regulation.It is in accordance with the analysis framework of dynamic competition of sharing economy enterprises,constructed by the theory of dynamic competition,the theory of competitive advantage and the theory of government regulation.This provides some management enlightenment for sharing economy enterprises and policy reference for government to regulate the sharing economy.Enterprises should set up a dynamic competitive thinking mode to attach importance to the interactive effect of competition.They are supposed to pay attention to the changes of competitors to predict their behaviors.Besides,strategic competitive actions should be taken to bring the new competitive advantages into full play.The government should use a dynamic and developing perspective to supervise the trend of new business forms,formulate flexible,diverse and powerful regulatory policies.It should carry out anti-monopoly by encouraging competition,increasing taxes and strengthening supervision with a legal system to be established to coordinate the interests of new and old industries.Apart from these,it should establish a complete social credit system by improving the credit mechanism.

关 键 词：分享经济 动态竞争 竞争互动 政府管制 AMC模型 

分 类 号：F490.6[经济管理—产业经济]