基于昂普理论的甘肃省红色研学旅行产品的开发  

The Development of Red Study Travel Product in Gansu Province Based on RMP Theory

作　　者：蔡国英 赵继荣 马金莲 简富缋 CAI Guo-ying;ZHAO Ji-rong;MA Jin-lian;JIAN Fu-hui(School of Tourism,Lanzhou City University,Lanzhou Gansu 730070;Academy of Fine Arts and Design,Lanzhou University of Arts and Science,Lanzhou Gansu 730000;College of Resources and Environmental Sciences,Gansu Agricultural University,Lanzhou Gansu 730070)

机构地区：[1]兰州城市学院旅游学院,甘肃兰州730070 [2]兰州文理学院美术与设计学院,甘肃兰州730000 [3]甘肃农业大学资源与环境学院,甘肃兰州730070

出　　处：《甘肃高师学报》2021年第2期51-54,共4页Journal of Gansu Normal Colleges

基　　金：2020年度甘肃省人文社会科学一般项目“文旅融合视角下甘肃红色研学旅行产品开发研究”(20ZC04);2019年度甘肃省哲学社会科学规划项目“产业融合视角下甘肃省传统村落品牌建设研究”(19YB064).

摘　　要：红色研学旅行是文旅融合的典型代表,运用昂普理论,分析了甘肃省红色研学旅行的开发资源R性、市场M性和产品P性,从研学主题设计和研学线路开发两个方面,构建了甘肃省红色研学旅行产品开发设计思路,从运营模式建设、健全组织体系、扩大舆论宣传等方面,针对性地提出了甘肃省红色研学旅行产品开发建议.Red study travel is a typical representative of the integration of culture and tourism.Based on the RMP theory,this paper analyzes the resources,market and products of the red study travel in Gansu Province.From the two aspects of research theme design and research route development,this paper constructs the development and design ideas of red study travel products in Gansu Province,and puts forward some suggestions on the development of red study travel products in Gansu Province from the aspects of the construction of operation mode,the improvement of organization system and the expansion of public opinion propaganda.

关 键 词：昂普理论 红色研学旅行产品 旅游资源分析 旅游市场分析 旅游产品分析 

分 类 号：F590[经济管理—旅游管理]