高铁建设对小城市旅游地发展影响因素研究——以安徽省黄山市为例  

A Study on Influencing Factors of High Speed Railway Construction on the Development of Small City Destination:Taking Huangshan City as an Example

作　　者：米雪 MI Xue(School of Tonurism,Huangshan University,Huangshan 245641,China)

机构地区：[1]黄山学院旅游学院,安徽黄山245241

出　　处：《宿州学院学报》2021年第2期27-30,60,共5页Journal of Suzhou University

基　　金：安徽省人文社科研究一般项目(SKHS2019B03);安徽省人文社科研究重点项目(SK2019A0429)。

摘　　要：选取旅游经济运行发展指标,对黄杭两市近三年旅游经济规模差异进行比较,探析都市圈战略下黄杭高铁的开通对两地旅游规模影响;采用扎根理论方法归类并分析黄杭高铁对黄山市旅游的影响因素,生成对应概念范畴。研究显示:黄山市加入杭州都市圈后,高铁的开通对降低黄杭旅游规模差异有显著影响;参与成本、目的地品牌和旅游资源异质性是影响游客旅游决策的核心范畴,黄山市相关部门可就降低游客参与成本、打造更为鲜明的目的地品牌、开发异质性旅游资源做出进一步努力。The research compares the differences of tourism economic scale between Huangshan city and Hangzhou city in the past three years,and analyzes the influence of Huang-Hang high speed railway on the tourism development of the two cities under the metropolitan area strategy by selecting the tourism economy running index.It classifies and analyzes the influencing factors of operating Huang-Hang high speed railway on the tourism in Huangshan City by using grounded theory,and generates corresponding concept categories.The research shows that after Huangshan City joins Hangzhou metropolitan circle,the opening of high-speed railway has a significant impact on reducing the difference of tourism scale of Huang-Hang;participation cost,destination brand and tourism resource heterogeneity are the core category that influences the tourist’ s decision.Relevant departments of Huangshan City can make further efforts to reduce the tourists’ participation cost,to create a more distinctive destination brand and to develop heterogeneous tourism resources.

关 键 词：黄杭高铁 黄山市 杭州市 旅游发展 

分 类 号：F592[经济管理—旅游管理]