基于大数据的电视节目评价体系构建研究  

Research on the Construction of TV Program Evaluation System Based on Big Data

作　　者：宋凯[1] 庞雪芮 SONG Kai;PANG Xuerui(State Key Laboratory of Media Convergence and Communication,Communication University of China,Beijing 100024,China;Internet Information Research Institute,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学媒体融合与传播国家重点实验室,北京100024 [2]中国传媒大学互联网信息研究院,北京100024

出　　处：《湖南工业大学学报（社会科学版）》2021年第2期71-77,共7页Journal of Hunan University of Technology(Social Science Edition)

基　　金：国家新闻出版广电总局一般项目“基于大数据的电视节目评价体系研究”(GD1831);中央基本科研业务费资助

摘　　要：伴随媒体技术的发展,电视理论与媒体格局不断革新,受技术与市场环境的双重影响,忽视社会效益、盲目追求收视率的现象时有发生,亟需细化节目评价体系以抵制不良风气的蔓延。此前,广电总局结合技术发展推出广播电视节目收视综合评价大数据系统,有效改进了评价系统的缺漏,但还应分别从宏观、微观两个层面细化评价指标,继续完善电视节目评价体系,并通过构建多元评价机制推动我国电视节目的高质量发展。With the development of media technology,TV theory and media pattern are constantly innovated.Under the dual influence of technology and market environment,the phenomenon of ignoring social benefits and blindly pursuing audience rating happens from time to time.It is urgent to refine the program evaluation system to resist the spread of bad culture.Previously,National Radio and Television Administration(NRTA)launched a big data system for comprehensive evaluation of radio and television program ratings in combination with technological development,which effectively improved the deficiencies of the evaluation system.However,it should refine the evaluation indicators from macro and micro levels,continue to improve the evaluation system of TV programs,and promote the high-quality development of China’s TV programs by constructing a multievaluation mechanism.

关 键 词：电视节目 评价体系 大数据 

分 类 号：J905[艺术—电影电视艺术]