援疆政策下新疆国内旅游客源市场优化——基于修正的旅游引力模型  

Optimization of domestic tourism in Xinjiang under the policy of supporting Xinjiang tourism based on the modified tourism gravity model

作　　者：郭姣姣 杨兆萍[1] 徐晓亮[1] 王璀蓉[1] 赵胡兰 GUO Jiaojiao;YANG Zhaoping;XU Xiaoliang;WANG Cuirong;ZHAO Hulan(State Key Laboratory of Desert and Oasis Ecology,Xinjiang Institute of Ecology and Geography,Chinese Academy of Sciences,Urumqi 830011,China;University of Chinese Academy of Sciences,Beijing 100049,China)

机构地区：[1]中国科学院新疆生态与地理研究所荒漠与绿洲生态国家重点实验室,乌鲁木齐830011 [2]中国科学院大学,北京100049

出　　处：《中国科学院大学学报（中英文）》2021年第3期360-366,共7页Journal of University of Chinese Academy of Sciences

基　　金：新疆维吾尔自治区重大科技专项课题(2016A02002-1);中国科学院“西部之光”人才培养计划(2016-QNXZ-B-18)资助。

摘　　要：旅游地客源市场空间结构是客源地和目的地空间相互作用的结果,是旅游地理学的重要研究领域,直接关系到旅游发展战略决策的科学性。基于旅游目的地与客源地之间社会要素流动特征和旅游引力模型理论内涵分析,添加政策因素,修正已有引力模型,建立适用于新疆的旅游引力模型,并对新疆国内客源市场吸引力进行测度,利用IPA分析法对测度结果与实际接待量进行比较。结果显示:新疆本地市场仍是新疆旅游最主要的客源市场,这将是短期无法改变的现实;广东、北京、四川、江苏、河南、甘肃、山东、浙江、陕西、河北10省是除新疆外的重要客源市场,上海、湖北2省市是新疆国内旅游发展的优势客源市场,其他18省市是潜在客源市场。The spatial structure of tourism market is the result of the interaction between tourist generating region and destination,and is a key field of tourism geography,which is directly related to the scientificity of tourism development strategic decision.Based on the flow characteristics of social factors between tourist generating region and destination,and the theoretical analysis of tourism gravity model,the paper adds policy factor to establish a tourism gravity suitable for Xinjiang,and measures the attraction of domestic tourism market.Besides,The IPA analysis method is used to compare the measurement results with the actual reception volume.The results showed that:Xinjiang local market is still the most important source market,which will be an unchangeable reality in the short term;Guangdong,Beijing,Sichuan,Jiangsu,Henan,Gansu,Shandong,Zhejiang,Shanxi,and Hebei are the main source markets except Xinjiang;Shanghai and Hubei are superior source markets;The other 18 provinces are potential source markets.

关 键 词：旅游引力模型 网络关注度 IPA分析 国内旅游 新疆 

分 类 号：F592.7[经济管理—旅游管理]