微信小程序在公共图书馆阅读推广中的应用探析--以福建省图书馆为例  

Research on the Application of WeChat Applet in Reading Promotion of Public Libraries-A Case Study of Fujian Provincial Library

作　　者：吴广宇[1] Wu Guang-yu

机构地区：[1]福建省图书馆,福建福州350001

出　　处：《河北科技图苑》2021年第2期73-78,共6页Hebei Library Journal of Science and Technology

摘　　要：近年来微信小程序在手机端广泛应用,因其具备巨大的流量入口和即用即走的特性,掀起了各行业积极布局小程序的热潮。文章从微信小程序的概念及特点入手,通过深度解读福建省图书馆微信小程序在数字阅读推广中的应用现状、功能亮点及不足之处,提出相应的改进策略,为公共图书馆应用微信小程序的相关实践提供参考。In recent years,WeChat applet is widely used in mobile terminal.Because of its huge traffic entrance and the characteristic of"easy to use and exit",it has set off an upsurge of various industries to actively layout applets.Starting from the concept and characteristics of WeChat applet,this paper deeply interprets the application status,functional highlights and shortcomings of WeChat applet in Fujian Provincial Library’s digital reading promotion,and puts forward corresponding improvement strategies,so as to provide reference for public library to apply WeChat applet in related practice fields.

关 键 词：微信小程序 图书馆 阅读推广 

分 类 号：G250.7[文化科学—图书馆学]