基于CiteSpace的国内网络购物研究可视化分析  

The Visual Analysis of Domestic Online Shopping Research Based on CiteSpace

作　　者：陶蕊[1] 杨宇 Tao Rui;Yang Yu(Guangxi University Xingjian College of Science and Liberal arts,Nanning 530005,China)

机构地区：[1]广西大学行健文理学院,广西南宁530005

出　　处：《科技创业月刊》2021年第4期158-162,共5页Journal of Entrepreneurship in Science & Technology

基　　金：广西高校中青年教师基础能力提升项目“消费者选择商城式综合购物网站影响因素实证研究”(2017KY1296);广西哲学社会科学规划项目“产业互联网下企业生态化发展模式研究”(17FGL013)。

摘　　要：利用CiteSpace5.5R2信息可视化分析软件,对1999-2019年我国学者发表在CSSCI期刊关于网络购物的相关研究成果进行文献挖掘,揭示该领域研究现状及前沿趋势。结果发现:我国网络购物研究主体分布广泛且相对集中。网络购物研究者较多,相对高产的作者随着时间的推移有较大变化;高产机构相对集中且机构间开展合作研究情况较少;研究热点主要集中为网络购物、电子商务、网上消费、消费者、影响因素、感知风险、信任等相关问题;研究前沿为“互联网+”与新零售、互联网与消费升级、社会网络与农村居民消费以及文化消费。Using CiteSpace 5.5R2 information visualization analysis software,to mine the research results of domestic online shopping published by domestic scholars in the CSSCI journal from 1999 to 2019,and to reveal the research status and cutting-edge trends in this field.It was found that the subjects of domestic online shopping research were widely distributed and relatively concentrated.There are many domestic online shopping researchers,and relatively high-yielding authors have changed greatly over time;relatively high-yielding institutions are relatively concentrated and research on cooperation among institutions is relatively rare;research hotspots are mainly focused on online shopping,e-commerce,online consumption,Consumers,influencing factors,perceived risk,trust and other related issues;The research frontiers are Internet+and new retail,Internet and consumption upgrade,social network and rural residents'consumption,and cultural consumption.In the future,cooperation among authors,institutions,and disciplines is required to deepen research topics through the use of hybrid research methods.

关 键 词：网络购物 电子购物 CITESPACE 知识图谱 

分 类 号：F724.6[经济管理—产业经济]