从图书馆馆徽看高校图书馆管理理念  

A Study of Academic Library Management Concepts from the Perspective of Library Logos

作　　者：王寒凌 WANG Han-ling(Guangdong University of Science and Technology, Donguan 523083, China)

机构地区：[1]广东科技学院图书馆,东莞523083

出　　处：《大学图书情报学刊》2021年第3期60-65,共6页Journal of Academic Library and Information Science

摘　　要：图书馆馆徽是塑造图书馆品牌形象、构建图书馆文化、彰显图书馆价值理念的有效表达方式。通过对42所“双一流”大学的图书馆馆徽设计情况进行调查、统计,解读出蕴藏其中的“服务至上”的行业管理理念、“以高校为本”的管理理念、“以书为本”的传统管理理念和“以人为本”的现代管理理念。针对馆徽设计中存在的问题,认为高校图书馆应该重视馆徽设计,完善高校图书馆视觉形象识别系统,凸显“以人为本”图书馆管理理念。Library logo is an effective way to shape the brand image of library,construct the culture of library and highlight the value concept of library.Based on the investigation and statistics of the library logo design of 42“double first-class”universities,this paper analyzes the library management concept of“service first”,“university-oriented”management concept,“book-oriented”traditional management concept and“people-oriented”modern management concept.In view of the problems existing in the design of library logo,this paper holds that university libraries should pay attention to the design of library logo,improve the visual identity system of university libraries,and highlight the“people-oriented”library management concept.

关 键 词：图书馆馆徽 图书馆管理理念 馆徽设计 图书馆形象 高校图书馆 

分 类 号：G258.6[文化科学—图书馆学] G251