“市场化”语境下中国出版体制的制度变迁  

Changes of China’s publishing system in context of marketization

作　　者：张记刚 ZHANG Jigang(School of Humanities and Arts,Nanchang Institute of Technology,Nanchang 330099,China)

机构地区：[1]南昌工程学院人文与艺术学院,江西南昌330099

出　　处：《南昌工程学院学报》2021年第2期63-68,共6页Journal of Nanchang Institute of Technology

基　　金：江西省社会科学规划项目(19XW10)。

摘　　要：“市场化”是改革开放以来中国社会发展的核心关键词,也是中国实现跨越式发展的动能之一。文章基于制度变迁理论,梳理改革开放40年来中国出版业“市场化”演化历程,发现中国出版体制改革先后经历了四个阶段:萌芽探索期、调整优化期、全面推行期、深化发展期。这一演化历程总体上呈现出自上而下、上下联动、先易后难、先试用后推广的强制性内力推动制度变迁模式,体现出政府、企业、市场三者的博弈与碰撞,反应了中国逐渐从政府对文化资源高度垄断的“总体性社会”向以市场作为资源主要配置手段的“市场型社会”的转变。这为我国出版业的持续深化与发展带来诸多启示。Marketization is the key word in China’s reform and opening-up,and one of the dynamic forces that facilitate China’s leapfrog development.Based on the theory of institutional change,this paper surveys the evolution of “marketization” of Chinese publishing industry in the past 40 years since China’s reform and opening-up policy,and finds that the reform of Chinese publishing system has gone through four stages:budding and exploration period,adjustment and optimization period,comprehensive implementation period,and deepening development period.In general,the evolution presents a model of institutional change driven by the mandatory internal forces from top to bottom,joint efforts,from easy to difficult,from trial to popularization,which reflect the game and collision among government,enterprise and market.It brings some revelations to the continuous development of publishing industry in China.

关 键 词：制度变迁 市场化 出版体制改革 

分 类 号：G0[文化科学]