中国基层媒体制度改革的历史考察与当代反思  

Revisiting the Historical Trajectory of China’s Basic-levelLocal Media Institutional Reform

作　　者：黄艾[1] HUANG Ai(Institute of Journalism and Communication,Chinese Academy of Social Sciences,Beijing 100021,China)

机构地区：[1]中国社会科学院新闻与传播研究所,北京100021

出　　处：《武汉理工大学学报（社会科学版）》2021年第2期22-27,共6页Journal of Wuhan University of Technology:Social Sciences Edition

摘　　要：通过对中国基层媒体制度改革的纵向历史考察,勾勒了与中国市场化改革同轨演进的广电产业化进程,在经纬交织的脉络中,通过政策分析,追寻广电产业化的制度来源和历史轨迹,探讨了广电业从“公益属性”到“产业属性”的变迁,分析广电与市场双向联姻的传播商品化过程,以及广电业通过广告经营、节目市场交换等多元化经营实现从产业化发展到商品经济的华丽转身,以反思当下方兴未艾的县级融媒体建设。县级融媒体建设的“初心”和“使命”是打造新时代基层宣传舆论工作和意识形态安全的重要平台,回应新时代人民群众对于美好生活的向往与期待,助力乡村振兴战略的落地与实施,努力推进国家治理体系和治理能力现代化。Following a vertical and historical perspective,the author aims to depict the multifaceted processes of the development of China’s basic-level local media as part of the country’s economic reform since the late 1970s.Anchored in solid policy analysis,this paper explores the institutional foundation and developmental trajectory of China’s radio and television industry,with particular emphasis on the tensions between public interests and industrial interests against the backdrop of the increasingly commodified media terrain.Based upon such a systemic review,this paper ends up with a rethinking of China’s ongoing county-level media convergence project.

关 键 词：基层媒体 广电产业化 传播商品化 公益属性 县级融媒体 

分 类 号：G219.20[文化科学—新闻学]