博物馆文化创意产品开发的影响因素研究  

Research on Influencing Factors of Cultural and Creative Product Development in Museums

作　　者：谢梅[1] 王世龙 Xie Mei;Wang Shilong

机构地区：[1]电子科技大学 [2]四川文化创意产业研究院

出　　处：《中国文化产业评论》2020年第2期387-399,共13页Commentary on Cultural Industry in China

基　　金：国家社科基金项目成果“文博资源转换利用的模式”(14BGL162)的研究成果。

摘　　要：推进博物馆文化创意产品的开发v是让文物“活”起来的重要举措。本文以文博资源转换利用模式为分析基础,构建博物馆文化创意产品开发的命题体系,并采集国内外相关案例数据207个,开展Logistic回归模型分析。研究发现,博物馆文化创意产品开发受到文博元素类型、元素知晓度、创意设计特征、产品本体市场度等多个因素的影响,但功能一致性是博物馆文创产品开发的关键性影响因素。换言之,当文博元素功能与文化创意产品本体功能相一致的时候,二者能形成协同共振效果,促进开发的文化创意产品具有较高的市场好评度,受到社会大众的青睐,否则反之。研究结论对指导我国博物馆文创产品开发具有良好的理论应用价值。It is an important measure of making cultural relics come alivewhich promotes the development of cultural and creative products of muscum.Based on the analysis that utilizes the model of cultural resource,the paper putsforward a proposition system for the development of cultural creative products,bycollecting 207 relevant case data at home and abroad,and carries out a logistic re-gression model analysis.The study finds that the development of cultural andcreative products in muscums is influenced by many factors such as the typeof museum's cultural elements,the popularity of the elements,the charac-teristics of creative designs,and the marketability of the product body.However,functional consistency is the key factor influencing the develop-ment of cultural and creative products in museums.In other words,whenthe functions of museum's cultural elements are consistent with the functions of the main body of the cultural and creative products,these twocan form a synergistic resonance effect,and promote the favorable receptionof the developed cultural and creative products by the public,and otherwisethe opposite will take place.The research's conclusion is of high theoreticalapplication value for guiding the development of cultural and creativeproducts in Chinese museums.

关 键 词：博物馆 文创产品 开发 模式 

分 类 号：G269.2[历史地理—考古学及博物馆学]