基于视觉转换的古诗词话语生产规律探析  

Analysis on discourse production rules of ancient poetry based on visual conversion

作　　者：张佳瑜 宋眉[1] ZHANG Jiayu;SONG Mei(School of Art Design and Fashion,Zhejiang University of Science and Technology,Hangzhou 310023,Zhejiang,China)

机构地区：[1]浙江科技学院艺术设计与服装学院,杭州310023

出　　处：《浙江科技学院学报》2021年第2期144-148,共5页Journal of Zhejiang University of Science and Technology

基　　金：浙江省哲学社会科学新兴(交叉)学科重点支持课题(19XXJC05ZD-2);国家语委科研项目(ZDA135-8);浙江省重点研发计划项目(2018C03050);浙江省软科学研究计划项目(2020C35075)。

摘　　要：在当代社会经济文化、技术媒介及全球文化语境下,古诗词视觉文化产品显现出重要的话语功能,因此,对古诗词视觉话语生产规律的探讨成为具有时代意义的命题。通过分析古诗词的当代话语空间与视觉话语生产现状,基于视觉转换对古诗词话语生产策略与文本重构规律进行探索,并分析古诗词视觉情境创造的特点与图像语篇建构的相关要素及问题等,探索出古诗词视觉话语生产的基本规律,使之能够有效提升古诗词的传播效能,在彰显其文化特色的同时,促进受众与文本之间的对话、交流,并保证价值观的输出,最终更好地实现古诗词的当代社会文化功能,促进古诗词资源的当代转化。In the context of contemporary social economy and culture,technology media and global culture,visual cultural products of ancient poetry have manifested important discourse functions,and the discussion on the production rules of visual discourse of ancient poetry has become a proposition with epoch-making significance.Through the investigation into contemporary discourse space and visual discourse production status of ancient Chinese poetry,the paper explored the discourse production strategies and the text reconstruction rules of ancient Chinese poetry on the basis of visual transition,analyzed the characteristics of visual situation creation as well as related elements and problems of image discourse construction,etc.,so as to find out the basic rules of visual discourse production of ancient Chinese poetry,thus effectively improve the transmission effectiveness of ancient poetry,highlight its cultural characteristics,foster dialogue and exchange between the audience and the texts,ensure the output of values,eventually better fulfill the contemporary social and cultural functions of ancient Chinese poetry,and promote the contemporary transition of ancient Chinese poetry resources.

关 键 词：视觉话语生产 文本重构 情境创造 图像语篇建构 

分 类 号：G124[文化科学]