电力营销客户交易行为分析  

Analysis of Power Marketing Customers’Transaction Behavior

作　　者：郑筠 ZHENG Yun(Shenzhen Power Supply Bureau Co.,Ltd.,Shenzhen Guangdong 518000)

机构地区：[1]深圳供电局有限公司,广东深圳518000

出　　处：《中国科技纵横》2020年第23期165-166,共2页China Science & Technology Overview

摘　　要：随着不断变化的市场环境,电力营销出现在电力企业经营活动中.这种方式满足了客户需求,增加了电力企业的经济效益,因此,关于电力营销客户交易行为分析越来越受到关注.通过对目前电力营销现状的分析,对电力行业顾客特点进行研究;针对消费型客户、生产型客户、经销型客户以及政府型客户分别进行分析,找到影响其交易行为的因素,并且提出电力营销的未来发展方向.With the ever-changing market environment,power marketing appears in the business activities of power companies.This approach not only satisfies the needs of customers,but also increases the economic benefits of power companies.Therefore,the analysis of power marketing customer transaction behavior has attracted more and more attention.Through the analysis of the current status of power marketing,the characteristics of customers in the power industry are studied;consumer customers,production customers,distribution customers and government customers are analyzed separately to find the factors that affect their trading behaviors,and propose power marketing Future direction.

关 键 词：电力营销 交易行为 经济效益 影响因素 

分 类 号：F406.73[经济管理—产业经济]