RMP模式下体验式旅游景区开发研究——以浙江东湖风景区为例  

Research on the Development of Experiential Tourist Attractions under RMP Mode:Taking Zhejiang Donghu Scenic Area as an Example

作　　者：何晶晶 单鹏飞 He Jingjing;Shan Pengfei

机构地区：[1]苏州科技大学建筑与城市规划学院 [2]苏州乡村振兴研究院

出　　处：《建筑与文化》2021年第5期178-179,共2页Architecture & Culture

摘　　要：体验式旅游景区,将旅游者的体验需求作为景区开发的线索,重新审视景区的资源优势,为旅游者搭建体验舞台,提高整体旅游服务质量。文章引入RMP模式,意在更好地对景区的资源、市场和产品进行梳理,提高旅游体验质量,从而获得可持续的经济和社会收益。Experiential tourist attractions take the experience needs of tourists as clues to the development of the scenic spot,re-examining the resource advantages of the scenic spot,building an experience stage for tourists,and improving the overall quality of tourism services.The paper introduces the RMP model to better sort out the resources,markets and products of the scenic area,improve the quality of tourism experience,and obtain sustainable economic and social benefits.

关 键 词：RMP分析 体验式旅游 景区开发 东湖风景区 

分 类 号：F592.7[经济管理—旅游管理]