网购包装减量化设计研究  

Reduction Design of Online-shopping Packaging

作　　者：刘勃希 黎英[1] 陈丽莉[2] LIU Bo-xi;LI Ying;CHEN Li-li(Hunan University of Technology,Zhuzhou 412000,China;Hengyang Normal University,Hengyang 421000,China)

机构地区：[1]湖南工业大学,株洲412000 [2]衡阳师范学院,衡阳421000

出　　处：《包装工程》2021年第10期229-235,共7页Packaging Engineering

基　　金：湖南省高校创新平台开放基金项目(18K078);2019年湖南省哲学社科基金青年项目(19YBQ013)。

摘　　要：目的在C2C和B2C模式下,使用绿色环保材料,运用新技术、新理念以推动网购包装设计的可持续发展,探索新的网购包装方式,解决网购包装资源浪费问题。方法通过归纳网购包装现存的问题及原因,找到改进方向,并从物流包装和线上网购包装两方面分析网购包装减量化设计路径。结果详细探索了网购包装减量化的设计路径,提出了网购包装减量化设计可以从优化创新包装结构、科学合理使用材料、线上线下一体化和建立可循环体系四方面来实现。结论通过对网购包装现状和网购包装类型的分析,提出了新的网购包装减量化的设计思路,网购包装减量化设计能够提升网购包装的环保性和设计感,有利于实现网购包装向低污染、低消耗、高效能、高效率方向转型,也能够为其他类别的包装减量化设计提供新思路。To promote the sustainable researching of online-shopping packaging design and develop new packaging patterns,it is supposed to use new technologies and conceptions and solve the waste of online-shopping packaging resources with environmental-friendly materials in C2C and B2C models.By summarizing and analyzing the existing problems of online-shopping packaging,we carried out the reduction-design on the logistics packaging and online-shopping packaging.A detailed path to packaging reduction is proposed,which is packaging structure innovation,scientific and rational,ways of using materials,online-offline integration,and establishment of recyclable system.By discussing some existing design conceptions and patterns of online-shopping packaging,a new idea of designing online-shopping packaging reduction is proposed.It can improve the environmental protection and form of online shopping packaging,thus helping realize the transformation of online shopping packaging to low pollution,low consumption,high efficiency,and can also inspire packaging reduction designs in other fields.

关 键 词：网购包装 减量化 设计 可循环 

分 类 号：TB472[一般工业技术—工业设计]