大型赛事媒体运行的现实问题和实践策略——兼评《大型赛事媒体运行研究》  

Practical Problems and Strategies of Media Operation of Great Sports Events——Review of Study on Media Operation of Great Sports Events

作　　者：朱妍珏[1] ZHU Yanjue(CPC Publicity Dept., Wuhan Sports Univ., Wuhan 430079, China)

机构地区：[1]武汉体育学院党委宣传部,湖北武汉430079

出　　处：《体育成人教育学刊》2021年第2期49-52,共4页Journal of Sports Adult Education

基　　金：国家社会科学基金项目(11BTY017)。

摘　　要：媒体运行工作在大型赛事中的作用愈发凸显,已经成为赛事传播的重要支撑。《大型赛事媒体运行研究》诠释了大型赛事与媒体的双向共生关系,分析了大型赛事媒体运行存在的问题:媒体运行意识薄弱,媒体运行理念稍显滞后;危机管理体系不够完备,缺乏专业性;媒体运行团队结构不合理,管理机制有待完善。提出了以下实践策略:增强媒体运行意识,充分认识媒体运行的重要性;提升风险防控能力,不断完善危机管理体系;增强团队凝聚力,打造全方位的媒体运行队伍。The role of media operation in great sports events is becoming more and more prominent,which has become an important support for the publicity of sports events.Study on Media Operation of Great Sports Events explains the two-way symbiotic relationship between the great sports events and the media,and analyzes the problems of the media operation of the great sports events,which includes the weak sense of media operation,the slight lag in the concept of media operation,the incomplete crisis management system and lack of professionalism,the unreasonable structure of media operation team and the need to improve the management mechanism.The paper proposes the following practical strategies,i.e.,to strengthen the consciousness of media operation,to fully understand the importance of media operation,to enhance the ability of risk prevention and to control and constantly improve the crisis management system,to enhance the cohesion of the team,and to create a comprehensive media operation team.

关 键 词：大型赛事 赛事运行 媒体运行 新闻服务 危机管理 

分 类 号：G80-05[文化科学—运动人体科学]