历史文化名城旅游地图的主题内容与表达策略  

Tourism map design for historical and cultural cities: thematic content and visualization strategy

作　　者：翁敏[1] 宋晓燕 杜清运[1] 亢孟军[1] 苏世亮[1] WENG Min;SONG Xiaoyan;DU Qingyun;KANG Mengjun;SU Shiliang(School of Resource and Environmental Sciences,Wuhan University,Wuhan 430079,China)

机构地区：[1]武汉大学资源与环境科学学院,武汉430079

出　　处：《测绘科学》2021年第4期178-185,共8页Science of Surveying and Mapping

基　　金：国家重点研发计划项目(2017YFB0503500)。

摘　　要：历史文化名城特有的历史文化、城市内涵及艺术价值正在被人们认同和发掘。旅游地图作为提供城市旅游信息的重要工具,不仅是游客了解城市的窗口,更在传播名城文化和树立历史名城形象上起到了积极作用。然而,针对学术界对于如何科学、有效地确定历史文化名城旅游地图的主题内容还缺少足够探讨的现状。该文首先对历史文化名城旅游地图进行了概念界定,进而从探寻历史文化名城文化基因的角度出发,以文化基因理论和古城复兴理论为基础,提出了面向主题内容选取的"标志—脉络—城区"理论框架。最后,以《"遇见长安"旅游地图》为例,对历史文化名城旅游地图的主题内容选取和表达策略进行了说明,以期为历史文化名城旅游地图的设计提供理论依据和实践参考。People are now attracted by the unique historical culture, urban connotation and artistic value of famous historical and cultural cities. As an important tool to provide urban tourism information, tourism map is not only a window for tourists to understand the cities, but also plays an active role in spreading the culture of famous cities and establishing the image of famous historical cities. However, there is still a lack of sufficient discussion on how to determine the thematic content of tourism map of historical and cultural cities scientifically and effectively. In reference of the theory of the ancient city of Renaissance and the theory of culture gene, this article, from a perspective of cultural gene, explores the historical and cultural city, establishes the theoretical system of historical and cultural city tourism map design, and puts forward the "symbol-traffic-city" conceptual framework. Finally, taking "meeting Chang’an" tourism map as an example, the paper explains the thematic content selection and visualization strategy of the tourism map of historical and cultural city, in order to provide theoretical basis and practical reference for the design of the tourism map of historical and cultural city.

关 键 词：地图文化 专题地图设计 文化基因 旅游地图 

分 类 号：P208[天文地球—地图制图学与地理信息工程]