旅游感知制约对出游行为的影响机理  

The Effect of Perceived Constraints on Travel Behaviors

作　　者：周美静 邓昭明 许春晓[3] ZHOU Mei-jing;DENG Zhao-ming;XU Chun-xiao(Business College,Central South University,Changsha,Hunan 410083;Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences,Beijing 100101;Tourism College,Hunan Normal University,Changsha,Hunan 410081)

机构地区：[1]中南大学商学院,湖南长沙410083 [2]中国科学院地理科学与资源研究所,北京100101 [3]湖南师范大学旅游学院,湖南长沙410081

出　　处：《怀化学院学报》2021年第2期35-43,共9页Journal of Huaihua University

基　　金：湖南省教育厅一般课题“红色旅游+的形成机理与发展水平提升研究”(16C1001)。

摘　　要：休闲旅游是国民的基本权利,也是国民提高生活质量的重要途径。在现实生活中,人们的出游行为受到多方面条件的制约。基于态度理论和制约协商理论,从感知制约视角探索城市居民出游行为的阻碍和疏通机制。通过采集519份长沙市城市居民的样本数据,使用结构方程模型方法,实证得出旅游感知制约对城市居民出游具有直接和间接的阻碍作用,其不但直接影响城市居民出游行为的形成,而且通过负向影响居民的旅游态度及其行为表现来降低居民的出游频率。但是,旅游感知制约同时可以通过激发相对应的制约协商策略,化解经济、时间、人际关系方面的制约因素,最终促成居民出游行为。本研究丰富了旅游行为的理论研究,同时也为旅游政策制定者和行业管理者提供了大众旅游营销思路。Leisure and travel are basic rights of people as well as important factors to improve people's life quality.However,in real life,travel behaviors are often restricted by various factors.Based on the attitude theory and the constraint negotiation theory,this paper explores the blocking and dredging mechanisms of urban residents'travel behaviors from the perspective of perceived constraints.By collecting the data of 519 sample urban residents in Changsha City,using the structural equation model method,this study empirically concludes that perceived travel constraints directly and indirectly hinder urban residents'travel,i.e.they not only directly affect the formation of urban residents'travel behaviors,but also indirectly reduce residents'travel frequency by negatively affecting residents'travel attitude and their behavior performance.However,travel constraints can at the same time provoke corresponding constraint negotiation strategies and ultimately encourage residents'travel behaviors.This study confirms that the attitude theory and the constraint negotiation theory can provide two important logical clues for linking perceived travel constraints and travel behaviors,enriching theoretical research on travel behavior,and providing mass tourism marketing suggestions for tourism policy makers and industry managers.

关 键 词：旅游感知制约 旅游态度 制约协商策略 出游行为 长沙市 

分 类 号：F590.3[经济管理—旅游管理]