山东省文化产品贸易国际竞争力及影响因素研究  

Research on International Competitiveness of Cultural Goods Trade and Its Influencing Factors in Shandong Province

作　　者：王长义[1] WANG Chang-yi(School of International Economics and Trade,Shandong University of Finance and Economics,Jinan,Shandong 250014)

机构地区：[1]山东财经大学国际经贸学院,山东济南250014

出　　处：《商学研究》2021年第2期55-64,共10页Commercial Science Research

基　　金：山东省社会科学规划研究项目“‘一带一路’倡议下齐鲁文化走出去促进山东对外直接投资的作用机制及对策研究”(项目编号:17CZCJ04);山东省自然科学基金项目“工业品外贸对山东工业废气与废水排放的影响及贸易结构优化研究”(项目编号:ZR201702110070);山东省社会科学规划研究项目“新旧动能转换中山东制造业与生产性服务业动态协同定位发展研究”(项目编号:19CDNJ31)。

摘　　要：本文基于山东省文化产品贸易数据,利用TC指数、RCA指数和出口优势变差指数等指标进行测度发现:山东省文化产品贸易国际竞争力整体上较强,并呈现出不断增强的趋势;不同文化产品的贸易国际竞争力存在着差异,相关层文化产品的竞争力较强并越来越明显,而核心层文化产品的竞争力较弱且有进一步弱化的态势。利用灰色关联法对影响山东省文化产品贸易国际竞争力的因素实证分析发现:需求和文化开放度是影响文化产品贸易国际竞争力的重要因素,不同生产要素的影响具有差异性和不平衡性,政府财政支持的影响不显著,相关支持产业的影响具有差异性。This paper calculates the TC index,RCA index and export advantage variable index based on the trade data of cultural goods in Shandong province.The results show that Shandong is strong international competitive in cultural goods trade and presents a rising trend.There are differences in the international competitiveness of different cultural goods,with strong and obvious competitive in related cultural goods and weak competitive in core cultural goods.Utilizing grey correlation method,the paper analyses the factors affecting the international competitiveness of cultural goods trade in Shandong Province,which shows that demand and cultural openness are the important influencing factors,the influences of different production factors are different and unbalanced,the impact of government public finance expenditure is not significant,and the influences of related supporting industries are different.

关 键 词：文化产品贸易 国际竞争力 灰色关联分析 

分 类 号：F752.852[经济管理—国际贸易]