乡村社区团购的空间布局及其选址因素  

Spatial Pattern and Location Factors of Community Group-purchasing in Rural Area

作　　者：张海涛 周恺[1] Zhang Haitao;Zhou Kai

机构地区：[1]湖南大学建筑学院

出　　处：《中外建筑》2021年第3期31-35,共5页Chinese & Overseas Architecture

摘　　要：社区团购是新兴的商业模式,也是疫情期间解决居民生活消费的重要平台,当下在乡村地区发展如火如荼。本研究基于社区团购(兴盛优选门店)数据,综合运用定量分析、空间统计、实地调研方法,探索兴盛优选在耒阳市乡村地区的空间布局及其区位选址因素。研究发现,乡村社区团购集中分布于小水镇、仁义乡、大市乡、东湖圩乡,总体呈现线条状与离散点状相结合的特征,在三大区域高密度集聚,并与乡村原有圩场体系存在一定重合性,且进一步下沉到村组地域,逐渐建立"乡镇圩场—村级圩场—村组居民地"的三级空间结构体系。而进一步通过相关性分析可知,其选址受市场邻近性、交通便捷性影响较大,以上结果可为互联网助力乡村振兴提供一定借鉴和参考。Community group-purchasing is a new business model, and it is also an important platform to solve the residents’ living consumption during the epidemic period. Based on the data of community group-purchasing(Xingshengyouxuan stores), this study explores the spatial pattern and location factors of Xingshengyouxuan stores in rural areas of Leiyang city,Hunan province by using the methods of quantitative analysis, spatial statistics and investigation. It is found that community group-purchasing in rural areas is concentrated in Xiaoshui Town, Renyi Town, Dashi Town and Donghuxu Town, which is characterized by a combination of linear and discrete points. It is highly concentrated in the three areas and overlaps with the original rural market system to a certain extent and further sinks into the village area, and gradually establishes a three-level space structure system of‘town market-village market-village residential area’. And Further correlation analysis shows that its location is greatly affected by market proximity and traffic convenience. The above results can provide some reference for the participation of Internet in Rural Revitalization.

关 键 词：乡村 社区团购 兴盛优选 空间布局 选址因素 

分 类 号：TU982.29[建筑科学—城市规划与设计]