基于数量化理论I的男西装款式要素感性评价  

Perceptual evaluation of men′s suit style elements based on Quantitative Theory I

作　　者：李倩文 王建萍[1,2,3] 杨雅岚 张冰洁 李知霖 LI Qianwen;WANG Jianping;YANG Yalan;ZHANG Bingjie;LI Zhilin(College of Fashion and Design, Donghua University, Shanghai 200051, China;Key Laboratory of Clothing Design and Technology, Ministry of Education, Donghua University, Shanghai 200051, China;Shanghai International Institute of Design & Innovation, Tongji University, Shanghai 200092, China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051 [2]东华大学现代服装设计与技术教育部重点实验室,上海200051 [3]同济大学上海国际设计创新研究院,上海200092

出　　处：《纺织学报》2021年第5期155-161,共7页Journal of Textile Research

基　　金：中央高校基本科研业务费专项基金项目(2232020G-08)。

摘　　要：为得到更加契合人的情感需求的服装产品,帮助企业更好地了解消费者的感性心理,以服装中的经典品类男西装为实例,提出基于数量化理论I的服装款式感性评价方案。首先,采用语义差异法获取用户对男西装样本的感性评价,并建立男西装感性意象二维空间;然后,通过分析男西装样本的款式特征,提取对感性意象有关键影响的款式细节设计要素;最后,应用数量化理论I构建感性因子与款式设计要素间的关联性模型。经验证可知,回归模型具有较高的预测精度且符合正态分布,进一步通过案例验证表明该模型可将人的感性需求与男西装款式设计要素进行转化,能够有效地用于男西装款式的感性评价。In order to obtain clothing products that are more in line with people′s emotional needs and help companies better understand the perceptual psychology of consumers,a clothing style perceptual evaluation program based on quantitative theory I is proposed taking the classic category of clothing-men′s suits as an example.The semantic difference method was used to obtain the user′s perceptual evaluation of the male suit samples,and a two-dimensional space of the male suit perceptual image was established.By analyzing the style characteristics of the male suit samples,the style details and design elements were extracted,that have a key influence on the perceptual image.Finally,quantification theory I was applied to construct a correlation model between perceptual factors and style design elements.The verification shows that the regression model has high prediction accuracy and conforms to the normal distribution.Further case verification shows that the model can transform people′s perceptual needs with the design elements of men′s suit styles,and can be effectively used for the perceptual evaluation of men′s suit styles.

关 键 词：男西装 感性意象 服装款式 设计要素 数量化理论I 情感需求 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]