建设综合性高校体育院系学生会活动“品牌化”的路径研究——以华南师范大学体育科学学院为例  

Research on the Path of Comprehensive University Physical Education Institute Student Union’s Activity"Branding"Construction——Taking South China Normal University School of Physical Education and Sports Science as an Example

作　　者：陈仙仪 CHEN Xianyi(South China Normal University,Guangzhou,Guangdong Province,516000 China)

机构地区：[1]华南师范大学,广东广州516000

出　　处：《当代体育科技》2021年第10期138-141,共4页Contemporary Sports Technology

摘　　要：高校学生会在组织大学生课外活动中发挥着重要作用。该研究聚焦华南师范大学体育科学学院学生会活动开展现状,采用文献资料法、问卷调查法、数理统计法,探究体育院系学生会活动“品牌化”的路径,明确体育院系学生会定位和学生会活动发展目的,提高学生会现有活动质量,为体育专业学生更好地提供展示自身才华的空间及激发潜能的机会,为其他体育院系学生会的活动开展、品牌建设提供参考。路径包括通过学生会内部制度调整,设立专门的活动评价制度;培养学生创新思维,鼓励活动创新;清晰细化定位,打造体育专业特色品牌活动;树立学生会活动品牌形象实现。学生会对内部制度改革,开展球类冠军联赛、裁判培训等具有体育专业特色的活动,打造体育院系学生会品牌活动,丰富校园体育文化,结合新媒体宣传,加大活动的影响力,学生会要时刻保持充沛精力,在活动策划、开展方面做到有条理、有准备、有创新,才能提高学生会活动质量,才能加快学生会活动“品牌化”实现。The student union of colleges and universities plays an important role in organizing extracurricular activities of college students.This paper focuses on the current situation of student union activities of school of sports science of South China Normal University.By using the methods of literature review,questionnaire survey and mathematical statistics,this paper explores the path of"branding"of student union activities of colleges and departments of physical education,clarifies the orientation and development purpose of student union activities of colleges and departments of physical education,and improves the quality of students.The quality of the existing activities will provide a better space for sports students to show their talents and stimulate their potential,and provide a reference for the activities and brand building of other sports college student union.Through the adjustment of the internal system of the student union,we should establish a special activity evaluation system;cultivate students’innovative thinking,encourage activity innovation;clear and detailed positioning,create sports professional characteristic brand activities;establish the brand image of student union activities to achieve.The student union should reform the internal system,carry out ball games champions league,referee training and other activities with sports professional characteristics,create the brand activities of the student union of sports colleges and departments,enrich the campus sports culture,combine with the new media publicity,and increase the influence of the activities.The student union should always keep full of energy,be organized,prepared and innovative in the planning and development of the activities,so as to promote the development of sports.Only by improving the quality of student union activities can we speed up the realization of"branding"of student union activities.

关 键 词：体育院系 学生会 活动“品牌化” 路径 

分 类 号：G807.4[文化科学—体育训练]