“Y一代”用户信息移动消费决策过程分析  

Analysis on the Decision-making Process of the “Y-Generation”Users􀆳 Information Mobile Consumption

作　　者：汪银霞 刘启强[2] WANG Yin-xia;LIU Qi-qiang(Institute of Documentation and Information,Xinyang Normal University Library,Xinyang 464000,China;Guangdong Institute of Scientific and Technical Information,Guangzhou 510033,China)

机构地区：[1]信阳师范学院图书馆文献信息研究所,河南信阳464000 [2]广东省科学技术情报研究所,广东广州510033

出　　处：《科技创新发展战略研究》2021年第2期45-51,共7页Strategy for Innovation and Development of Science and Technology

基　　金：河南省教育科学“十三五”规划课题“Y一代大学生信息移动消费行为影响因素研究”([2017]-JKGHYB-0118)。

摘　　要：以“Y一代”用户为研究对象,从数字信息移动消费的价值评价、决策类型、决策过程等3个方面入手,深入研究“Y一代”用户信息移动消费的决策过程。旨在引导信息内容服务商强化精准服务理念,进一步提升服务标准,在决策的各个阶段为“Y一代”用户提供精准信息服务,方便“Y一代”用户高效选择所需的信息,提高我国数字信息移动消费质量,进而提高我国整体信息消费水平。Taking “Y-generation” users as the research object, this article studies the decision-making process of “ Y-generation”user information mobile consumption in depth from three aspects which are value evaluation, decision type and decision-makingprocess. The purpose is to guide information content service providers to strengthen the concept of precision service, further improveservice standards, provide accurate information services to “ Y-generation” users at all stages of decision-making and help them tochoose the information efficiently, so as to improve the quality of digital information mobile consumption and thus improve theoverall level of information consumption in China.

关 键 词：Y一代用户 信息行为 决策过程 信息移动消费 

分 类 号：G350[文化科学—情报学]