思想政治教育视阈下媒体格局的调适:逻辑、路径与趋向  

Adjustment of Media Structure from the Perspective of Ideological and Political Education:Logic,Path and Trend

作　　者：甄文东 ZHEN Wendong(School of Marxism,Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学马克思主义学院,天津300384

出　　处：《中国轻工教育》2021年第1期22-27,共6页China Education of Light Industry

基　　金：天津理工大学“课程思政”课改专项“习近平新时代大国外交思想与实践”(KG19-10)的阶段性研究成果。

摘　　要：自媒体的产生和发展,加速了传统媒体格局的演变,传统主流媒体需要重新思考和定位其在青年学生群体中的存在方式和影响途径。在新时代全面加强高校思想政治工作的推动下,传统主流媒体从发挥场域优势、突出核心主题和掌握新媒体技术三个路径应对媒体格局新形势,有效推动了媒体格局的重塑,巩固了主流意识形态。展望未来,只有在媒体融合中破解自媒体发展的理论困境、实践困境和成长困境,才能牢牢把握舆论主动权,为构建良好的高校思想政治工作格局奠定坚实的媒体基础。The emergence and development of we-media has accelerated the evolution of the traditional media structure.Accordingly,the traditional mainstream media needs to rethink and position its way of existence and influence in the group of young students. Provided by the impetus of strongly reinforced ideological and political education in universities in the new era,traditional mainstream media has responded to the new situation of the media structure from three paths,namely,enjoying field advantages,highlighting core themes,and mastering new media technology,which have effectively promoted the media structure to be reshaped and consolidated mainstream ideology. Looking forward to the future,we argue that only by solving theoretical,practical,and growing dilemma of we-media development in the process of media integration,can we dominate the battlefield of public opinion and lay a solid media foundation for us to undertake good ideological and political works in universities.

关 键 词：高校教育 思想政治 媒体关系 意识形态 

分 类 号：G641[文化科学—高等教育学]