国家级非物质文化遗产“跳花棚”旅游利用潜力评估以及开发研究  

Evaluation and Research on Tourism Utilization Potential of National Intangible Cultural Heritage"Hopscotch"

作　　者：程鹏 CEHG Peng(Department of Economic Management,MaoMing Polytechnic,Maoming Guangdong 525000)

机构地区：[1]茂名职业技术学院经济管理系,广东茂名525000

出　　处：《牡丹江大学学报》2021年第5期13-18,共6页Journal of Mudanjiang University

基　　金：2020年茂名市哲学社会科学规划项目“文旅融合视角下茂名市‘非遗’资源旅游利用潜力评价与发展对策研究”(项目编号:2020QN04)。

摘　　要：非物质文化遗产是我国历史文化的重要组成部分。随着旅游业的不断发展,非遗旅游越来越受到社会各界的关注。非物质文化遗产的遗产价值是其旅游开发的基础,因此在旅游开发时要以非遗保护为前提。为了深入分析非遗文化旅游资源的开发潜力与开发策略,本文以国家级非物质文化遗产“跳花棚”为例,运用调查问卷方法,针对“跳花棚”开发潜力进行评价,发现其具有较高的旅游开发价值。并基于此提出“跳花棚”旅游开发中要注重提高茂名一带居民的参与感,为旅游者营造良好的旅游体验氛围。同时注重“跳花棚”文化内涵的深化,提高其知名度和影响力。Intangible cultural heritage is an important part of Chinese history and culture.With the continuous development of tourism,intangible cultural heritage tourism has attracted more and more attention from all walks of life.The heritage value of intangible cultural heritage is the basis of its tourism development,so the protection of intangible cultural heritage should be the premise in tourism development.In order to deeply analyze the development potential and development strategy of intangible cultural heritage tourism resources,this paper takes the national intangible cultural heritage"tiaohuapeng"as an example,uses the questionnaire method to evaluate the development potential of"tiaohuapeng",and finds that it has a high tourism development value.Based on this,this paper puts forward that the tourism development of"tiaohuapeng"should pay attention to improve the sense of participation of residents in Maoming area,and create a good tourism experience atmosphere for tourists.At the same time,we should pay attention to the deepening of the cultural connotation of"tiaohuapeng"and improve its popularity and influence.

关 键 词：“跳花棚” 旅游潜力 开发 非物质文化遗产 

分 类 号：F592.1[经济管理—旅游管理]