重大公共卫生事件中大学生网络舆情引导策略探析  

Research on the Dilemma and Solution of College Students’ Internet Public Opinion Guidance in Major Public Health Events

作　　者：陈珂 刘蓉 CHEN Ke;LIU Rong(School of Marxism Studies,Qufu Normal University,Rizhao 276826,China;Youth League Committee,Qufu Normal University,Rizhao 276826,China)

机构地区：[1]曲阜师范大学马克思主义学院,山东日照276826 [2]曲阜师范大学团委,山东日照276826

出　　处：《济宁学院学报》2021年第2期82-88,共7页Journal of Jining University

基　　金：山东省高等学校人文社会科学研究项目“文化自觉视阈下提升大学生思想政治教育实效性策略研究”(J16YA32)。

摘　　要：面对突如其来的新冠肺炎疫情,科学开展大学生网络舆情引导工作,是高校贯彻落实立德树人根本任务的重要举措。对此,深入分析当前大学生网络舆情引导面临的各种挑战,从网络环境、舆情引导机制、引导队伍建设以及大学生网络媒介素养的培养等方面入手,选择最佳的引导策略,掌握大学生网络舆情引导的主导权,积极构筑防范大学生网络舆情风险的常态化机制。In the face of the sudden COVID-19 epidemic,it is an important measure for colleges and universities to carry out the basic task of establishing morality and educating people by scientifically guiding college students’online public opinions.To this,must analyze the various challenges facing the current college students’network public opinion guide,from the network environment,public opinion guide mechanism,and guide the team construction and the cultivation of college students’Internet media literacy aspects,such as selecting the best guide strategy,grasp control of college students’network public opinion guide,actively construct to guard against the risk of college students’network public opinion normalized mechanism.

关 键 词：重大公共卫生事件 大学生网络舆情 挑战 引导策略 

分 类 号：G641[文化科学—高等教育学]