文旅融合背景下山西黄河文化旅游开发浅析  

An Analysis of Shanxi Yellow River Cultural Tourism Development under the Background of Cultural Tourism Integration

作　　者：史敏[1] 袁晓红[1] Shi Min;Yuan Xiaohong(Department of Tourist Management,Shanxi Vocational College of Tourism,Taiyuan,Shanxi,030031)

机构地区：[1]山西旅游职业学院旅游管理系,山西太原030031

出　　处：《山西广播电视大学学报》2021年第1期108-112,共5页Journal of Shanxi Radio & TV University

摘　　要：在文旅融合的大背景下,随着游客需求的不断变化,“文化+旅游”已成为人们旅游的新方式。位于黄河中下游地区的山西省具有丰富的黄河文化旅游资源,针对山西黄河文化旅游“知名度”不高、文化内涵挖掘不够、游客体验感不强等问题,政府应主导科学编制发展规划,加强旅游区域合作;加大宣传力度,打造文化品牌,提升旅游影响力;创新科技手段,创造特色文化旅游产品,增加游客互动体验;深挖内涵增强文化创意,使文化与旅游产业深度融合发展;建设主题研学项目,培养专业人才,提升黄河文化精神内涵等对策,为实现山西黄河旅游高质量发展提供有力的保障。Under the background of cultural tourism integration,“culture+tourism”has become a new way of tourismwith the continuous changes of tourists’demand,.Shanxi Province,located in the middle and lower reaches of the Yellow River,is rich in cultural tourism resources of the Yellow River.Aiming at the problems of low“visibility”of cultural tourism of the Yellow River,insufficient excavation of cultural connotation,and weak sense of tourists’experience,this paper puts forward some suggestions,such as government leading scientific development planning,strengthening regional tourism cooperation,increasing publicity,building cultural brand,enhancing tourism influence,and innovating scientific and technological means.In order to provide a strong guarantee for the realization of the high-quality development of the Yellow River Tourism in Shanxi Province,some countermeasures should be taken,such as creating characteristic cultural tourism products,increasing the interactive experience of tourists,digging deep connotation,enhancing cultural creativity,deeply integrating the development of culture and tourism industry,constructing theme research projects,cultivating professional talents,and improving the cultural and spiritual connotation of the Yellow River.

关 键 词：文旅融合 黄河文化 旅游资源 开发 

分 类 号：F592.7[经济管理—旅游管理]