混合回收模式下权力结构对逆向物流外包策略的影响  

Influence of Power Structure on Reverse Logistics Outsourcing Strategy under Hybrid Recycling Mode

作　　者：公彦德 任丽媛 GONG Yande;REN Liyuan(Business School,Nanjing Audit University,Nanjing 211815,China)

机构地区：[1]南京审计大学商学院,江苏南京211815

出　　处：《工业工程与管理》2021年第2期23-31,共9页Industrial Engineering and Management

基　　金：教育部人文社会科学基金(18YJA630026);江苏省研究生科研与实践创新计划项目资助(KYCX191550);江苏高校优势学科建设工程项目资助(PAPD);审计信息工程与技术协同创新中心资助项目(18CICA03)。

摘　　要：为分析混合回收、权力结构和物流策略三者共同作用下对企业和供应链决策的影响,在制造商和销售商混合回收废弃电子产品的条件下,构建了制造商主导和第三方物流服务商主导的两类供应链模式,运用博弈理论,分析了两种供应链权力结构下逆向供应链决策。研究发现:无论何种供应链权力结构,混合回收模式下,物流自营时制造商给予销售商的回收补贴始终高于物流外包,TPLSP主导时,物流外包时制造商或销售商的回收价格和回收量始终大于物流自营;制造商主导时,不同物流模式下的回收价格和回收量大小关系受再制造节约成本的制约;TPLSP主导时,物流外包时制造商或销售商的利润始终大于物流自营,供应链企业选择物流外包策略是最优的;制造商主导时,只有当制造商再制造节约成本满足一定条件时,物流外包时制造商或销售商的利润才会大于物流自营;制造商和销售商的物流策略偏好是否一致与再制造节约成本密切相关。In order to analyze the influence of hybrid recycling,power structure and logistics strategy on the decision-making of enterprises and supply chain,two supply chain models,namely manufacturer dominated and third party logistics service provider dominated,were constructed under the condition that the manufacturer and the seller mix to recycle the scrap electronic products.Then the reverse supply chain decision-making was analyzed by game theory under two kinds of supply chain power structure.The research finds that:regardless of the power structure of the supply chain,under the mixed recycling mode;the recycling subsidy given by the manufacturer to the seller when the logistics is self-operated is always higher than that given by the logistics outsourcing.When TPLSP is dominant,the recycling price and recycling amount of the manufacturer or seller in the logistics outsourcing are always larger than that of the logistics self-support.When the manufacturer takes the lead,the relationship between the recycling price and the amount of recycling under different logistics modes is restricted by the cost saving of remanufacturing.When TPLSP is dominant,the profit of the manufacturer or seller in logistics outsourcing is always greater than that of the self-supporting logistics;and it is always optimal for supply chain enterprises to choose logistics outsourcing strategy.When the manufacturer is dominant,the profit of the manufacturer or seller in the process of logistics outsourcing will be larger than that in the process of logistics self-operation only when the manufacturer saves cost in remanufacturing meets certain conditions. Whether the logistics strategy preference of manufacturers and sellers is consistent is closely related to the cost saving of remanufacturing.

关 键 词：逆向供应链 权力结构 混合回收 物流外包 物流自营 

分 类 号：F274[经济管理—企业管理]