包容性创新模式演化——基于淘宝村的纵向案例研究  

The evolution of inclusive innovation pattern: based on the longitudinal case study of Taobao villages

作　　者：范轶琳[1] 吴东[2] 黎日荣[1] Fan Yilin;Wu Dong;Li Rirong(Zhejiang Modern Service Industry Research Center,Zhejiang Shuren University;School of Management,Zhejiang University)

机构地区：[1]浙江树人大学浙江省现代服务业研究中心 [2]浙江大学管理学院

出　　处：《南开管理评论》2021年第2期195-203,I0035,I0036,共11页Nankai Business Review

基　　金：国家社会科学基金项目(18BGL035)资助。

摘　　要：本文在构建包容性创新模式演化路径模型的基础上,通过对东风和掘山两个典型淘宝村的纵向对比,通过案例研究,探析了包容性创新模式的演化机理。研究结果表明:(1)企业家精神和学习能力作为内部驱动因素,竞合压力和机会牵引作为外部驱动因素,合力推动了模式Ⅱ和模式Ⅳ两类包容性创新模式的动态演化;(2)"模式Ⅱ→模式Ⅰ"和"模式Ⅳ→模式Ⅰ"两条演化路径的不同阶段分别由不同的驱动因素发挥主导作用;(3)地域文化传统和产业资源禀赋的差异,导致"模式Ⅱ→模式Ⅰ"和"模式Ⅳ→模式Ⅰ"两条演化路径不同阶段的主导因素各不相同。研究结论有助于深化与拓展现有的包容性创新理论,同时对全球发展中国家的包容性创新实践亦具有重要的政策启示。Accompanied by the economic growth of global developing countries since the new millennium, there are still a large number of BOP(Bottom of Pyramid, refers to the low-income groups at the bottom of the global economic pyramid) unable to share the opportunities and benefits from the economic growth. How to achieve inclusive growth through innovation has become the policy key point for developing countries. In this context, inclusive innovation has been introduced as a new concept in academia, and has gradually received attention from multidisciplinary fields such as political economy, sociology, innovation management, and public policy. However, despite the increasing focus on inclusive innovation in academia, it is still at the initial stage of theoretical construction, mainly focusing on single topic such as innovation pattern, innovation path, and influence factor, and fails to explore the dynamic evolutionary process of inclusive innovation within an integrated theoretical framework.Thus, from the perspective of internal and external contingency view, this paper focuses on the "black box" of the evolutionary process of inclusive innovation pattern, and tries to identify the influence factors based on the evolutionary path model of inclusive innovation pattern, thereby revealing the dynamic evolutinary mechnism of inclusive innovation pattern. The research questions are as follows. What are the types of inclusive innovation pattern? How do different types of inclusive innovation pattern evolve? What are the similarities and differences of the evolutionary mechanisms behind the process? To analyze the above-mentioned scientific questions, this paper adopts a case study method in the context of rural e-commerce in China, and chooses Taobao villages as the research object. The resaon is that Taobao villages, as the successful example of inclusive innovation in developing countries, are characterized by dramatically rapid development speed and diversified innovation patterns, providing a perfect research opportunit

关 键 词：包容性创新模式 演化路径 演化机理 淘宝村 

分 类 号：F724.6[经济管理—产业经济]