后疫情时代我国国内旅游价值链重构路径分析  

Analysis of Reconstruction Path of Domestic Tourism Value Chain of China in Post Epidemic Era

作　　者：张振家[1] Zhang Zhenjia

机构地区：[1]沈阳大学商学院,辽宁沈阳110044

出　　处：《企业经济》2021年第5期103-109,共7页Enterprise Economy

基　　金：国家社会科学基金重大项目“新形势下全球价值链重构对国际经济权力转移的影响及中国应对策略研究”(项目编号:20&ZD143)。

摘　　要：此次新冠肺炎疫情的全球爆发成为我国国内旅游价值链重构的外生变量。在这一外部条件作用下,旅游消费者、旅游企业、旅游产业以及相关国家政策作为内生驱动力从微观、中观和宏观三方视野共同推进了国内旅游价值链重构进程。在对旅游价值链、价值链重构以及旅游价值链重构等核心概念进行解读之后,一系列关键要素被提炼出来并构成了本文中我国国内旅游价值链重构的核心路径,主要包括对旅游者消费习惯和需求的再认知;旅游企业在价值链条中角色与功能的再定位;旅游企业集团化与价值共创模式的进一步发展;旅游企业进一步完善线上价值链;整个旅游产业的数字化转型以及宏观政策驱动等。The global outbreak of the COVID-19 has become an exogenous variable to the reconstruction of China’s domestic tourism value chain.Under this external condition,tourism consumers,tourism enterprises,tourism industry and relevant national policies have jointly promoted the reconstruction of domestic tourism value chain from micro,meso and macro perspectives.Based on the interpretation of the core concepts of tourism value chain,value chain reconstruction and tourism value chain reconstruction,a series of key elements are refined and constitute the core path of domestic tourism value chain reconstruction in this paper,including the re-cognition of tourists’consumption habits and needs,the re-positioning of the role and function of tourism enterprises in the value chain,the further development of tourism enterprise collectivization and value co-creation mode,and the further improvement of online value chain of tourism enterprises,as well as the digital transformation of the whole tourism industry and the macro policy drive.

关 键 词：新冠肺炎疫情 国内旅游 旅游价值链 价值链重构 旅游价值链重构 

分 类 号：F592[经济管理—旅游管理]