我国群众体育赛事参与调查研究——以昆山市为例  

Study on the Mass Sport Participation Investigation in Kunshan City

作　　者：万蓉 Wan Rong(Songtian College of Guangzhou University,Guangzhou 511300,Guangdong,China)

机构地区：[1]广州大学松田学院,广东广州511300

出　　处：《体育科技文献通报》2021年第6期114-115,131,共3页Bulletin of Sport Science & Technology

摘　　要：体育赛事作为带动中国体育经济的重要组成部分,在中国体育产业中发挥着越来越重要的作用。本研究采用文献资料法、问卷调查法、统计分析法等研究方法,调查分析昆山市群众观赏体育赛事的需求以及其特征,分析其影响因素。结果表明经济收入、闲暇时间、兴趣爱好、门票价格、交通出行、场馆设施和配套服务等影响群众观赏体育赛事的程度各有不同,对此提出提高群众观赏体育赛事的建议及对策。As an important part of China’s sports economy,sports events play an increasingly important role in China’s sports industry.By using the methods of literature review,questionnaire survey and statistical analysis,this paper investigates and analyzes the needs and characteristics of Kunshan people to watch sports events,and analyzes the influencing factors.The results show that economic income,leisure time,hobbies,ticket prices,transportation,facilities and supporting services and other indicators have different degrees of influence on people’s watching sports events.It also puts forward suggestions and countermeasures to improve people’s enjoyment of sports events.

关 键 词：昆山 体育赛事 “观赏型” 群众参与 

分 类 号：G812[文化科学—体育学]