农村快递配送问题及策略分析  

Analysis of the Problems and Strategies of Rural Express Delivery

作　　者：张杨[1] ZHANG Yang(Shenyang Ligong University,Shenyang 110168,China)

机构地区：[1]沈阳理工大学,沈阳110168

出　　处：《中小企业管理与科技》2021年第16期100-101,共2页Management & Technology of SME

摘　　要：随着互联网行业的飞速发展,网络购物从城市走向农村,逐渐被乡镇人民所接受。但是农村快递配送的发展存在较多问题,快递网络布局不合理,快递企业投资运营成本高,物流服务满意度低。针对这些问题,论文对农村快递配送优化提出若干应对策略,包括科学优化快递网点布局;因地制宜,充分利用现有资源,多方合作;加强政策引导,激励快递企业发展,增加农村发货及配送需求,形成良性循环。With the rapid development of the internet industry,online shopping gradually accepted by the township people from the city to the countryside.However,there are many problems in the development of rural express delivery,such as unreasonable distribution of express network,high investment and operation cost of express enterprises,and low satisfaction of logistics service.In view of these problems,the paper puts forward several coping strategies for the optimization of rural express delivery,including the scientific optimization of the distribution of express outlets;take measures according to local conditions,make full use of existing resources,multi-party cooperation;strengthen policy guidance,encourage the development of express delivery enterprises,so as to increase the demand for rural delivery and distribution and form a virtuous cycle.

关 键 词：农村快递 配送网络 农村物流 

分 类 号：F724.6[经济管理—产业经济] F326.6