中国(淮安)国际食品博览会的波士顿矩阵分析  

SWOT Analysis of China(Huai'an)International Food Expo

作　　者：史晖[1] 张蒙璐 SHI Hui;ZHANG Meng-lu(Huaiyin Teachers College,Huaian 223300,Jiangsu)

机构地区：[1]淮阴师范学院,江苏淮安223300

出　　处：《江苏商论》2021年第6期6-9,14,共5页Jiangsu Commercial Forum

摘　　要：本文运用波士顿矩阵(SWOT)分析法,对中国(淮安)国际食品博览会(以下简称“淮安食博会”)进行系统分析,从打造高质量食品交流平台,建立客户数据库,注重展会创新,打造食品展会品牌,为淮安食博会的发展提出建议。This article uses the SWOT analysis method to systematically analyze the China(Huai'an)International Food Expo(hereinafter referred to as“Huai'an Food Expo”),from building a high-quality food exchange platform,establishing a customer database,focusing on exhibition innovation,and building a food exhibition brand,To make suggestions for the development of Huai'an Food Expo.

关 键 词：食品博览会 SWOT模型 淮安 

分 类 号：F713[经济管理—产业经济]