消费社会学视域下中国足球“污名化”现象及其成因--基于互联网空间的考察  

Phenomenon and Causes of Chinese Football Stigmatization from the Perspective of Consumption Sociology: Investigation Based on Internet Space

作　　者：姚颖超 冯欣欣[2] 曹继红[2] YAO Yingchao;FENG Xinxin;CAO Jihong(Graduate Work Department,Shenyang Sport University,Shenyang 110102,Liaoning,China;School of Social Sports,Shenyang Sport University,Shenyang 110102,Liaoning,China;不详)

机构地区：[1]沈阳体育学院研究生工作部,辽宁沈阳110102 [2]沈阳体育学院社会体育学院,辽宁沈阳110102

出　　处：《沈阳体育学院学报》2021年第3期130-136,共7页Journal of Shenyang Sport University

基　　金：2016年国家社会科学基金项目“多元共治视阈下体育社会组织培育模式与建设路径研究”(16BTY031);2019年国家社会科学基金项目“新制度主义视角下我国运动项目协会制度创新研究”(19BTY042)。

摘　　要：以消费社会学视角分析互联网空间中国足球污名化现象,认为足球是我国当代消费社会的文化消费品,通过描述互联网空间中国足球污名化现象,发现消费异化表现出足球文化消费市场的畸形发展,加深污名化现象的同时对中国足球文化市场发展产生巨大阻力。深度剖析互联网空间中国足球的污名消费及其异化问题,发现中国足球污名化现象源于中国足球作为文化消费品功能性文化消费的缺失、符号性文化消费的破灭以及价值性文化消费的贬值,消费社会背景下中国足球污名化的消解策略包括:监管消费市场,深化足球市场化改革;三方并举,打造优秀文化消费品;遏制消费异化,建构社会正向价值认同;提高媒介素养,重塑公众理性价值判断。This paper analyzes the phenomenon of football stigmatization in internet space from the perspective of consumption sociology,and holds that football is a cultural consumer product of contemporary consumer society in China.By describing the phenomenon of football stigmatization in internet space,it is found that consumption alienation shows the abnormal development of football culture consumption market,which deepens the stigmatization phenomenon,and at the same time,it has great resistance to the development of Chinese football culture market.The paper analyzes the stigma consumption and alienation of Chinese football in internet space.It is found that the phenomenon of football stigmatization in China is due to the lack of functional cultural consumption of Chinese football as cultural consumer goods,the destruction of symbolic cultural consumption and the devaluation of value cultural consumption.The strategies to eliminate football stigmatization in China under the background of consumer society include:supervising the consumption market and deepening the reform of football marketization;building excellent cultural consumer goods in three aspects;restraining consumption alienation and constructing positive value identification of society;improving media literacy and reshaping public rational value judgment.

关 键 词：消费社会学 中国足球 污名化 文化消费品 消费异化 

分 类 号：G843[文化科学—体育训练]