新媒体视角下中医药文化弘扬路径研究  

Study on the Path of Promoting Traditional Chinese Medicine Culture from the Perspective of New Media

作　　者：张晨 牛素珍[1] ZHANG Chen;NIU Suzhen(School of Marxism,Hebei University of Chinese Medicine,Hebei Province,Shijiazhuang 050200,China)

机构地区：[1]河北中医学院马克思主义学院,河北石家庄050200

出　　处：《中国中医药现代远程教育》2021年第8期88-91,共4页Chinese Medicine Modern Distance Education of China

基　　金：河北省高等学校人文社会科学研究重点项目【No.SD2021050】。

摘　　要：中医药文化是中华民族的本土文化,增强文化自信,民族自信需要将本土的中医药文化发扬光大。新媒体作为当前最为广泛的传播媒介,它给传播中医药文化带来了机遇和挑战,弘扬中医药文化需要借助新媒体的力量,把握新媒体传播的优势,合理利用新媒体传播中文图、视频、广播新路径,与此同时也需要加强相关层面的法制化管理,规范中医药文化在新媒体中的传播。Traditional Chinese medicine culture is the native culture of the Chinese nation.To enhance cultural self-confidence,national self-confidence needs to carry forward the traditional Chinese medicine culture.New media,as the most extensive media at present,brings opportunities and challenges to the spread of traditional Chinese medicine culture.Promoting traditional Chinese medicine culture requires the power of new media,grasps the advantages of new media,and makes reasonable use of new forms of new media.At the same time,it is also necessary to strengthen the legalized management at relevant levels and regulate the spread of traditional Chinese medicine culture in new media.

关 键 词：中医药文化 新媒体传播 文化交流 

分 类 号：R2-03[医药卫生—中医学]