游客满意度视角下的休闲渔业研究——以宁波石浦镇为例  

Research on Leisure Fisheries from the Perspective of Tourist Satisfaction:Taking Shipu Town in Ningbo as an Example

作　　者：张佩怡 俞存根 于南京 刘坤 牛威震 ZHANG Peiyi;YU Cungen;YU Nanjing;LIU Kun;NIU Weizhen(College of Fisheries,Zhejiang Ocean University,Zhoushan 316022,China)

机构地区：[1]浙江海洋大学水产学院,舟山316022

出　　处：《海洋开发与管理》2021年第5期19-26,共8页Ocean Development and Management

基　　金：国家自然科学基金项目(31270527).

摘　　要：近年来,我国休闲度假需求持续增加,旅游模式不断创新,渔业产业中的休闲渔业应运而生,休闲渔业的发展迅速,但理论研究滞后于实践,相关研究亟待进行。文章以宁波石浦镇为研究对象,依托问卷调查数据,采用因子分析和IPA分析模型,对影响休闲渔业游客满意度的因素进行深入分析。研究发现:石浦镇需要继续保持的项目主要有景观特色、渔民风情文化展示、休闲项目的消费价格,需要重点改善交通的通达性、合理的指示标志及生态环境方面。石浦可以通过升级相关基础设施、保护资源和生态环境、深度挖掘渔文化等措施,提高游客的满意度,同时促进休闲渔业的可持续发展。In recent years,the demand for leisure vacations in China has continued to increase,the tourism model has been continuously innovated,leisure fishing has emerged,and the development of leisure fishing is rapid,but theoretical research lags behind practice,and relevant research is urgently needed.The paper took Ningbo Shipu Town as the research object,relied on the questionnaire survey data,used factor analysis and IPA analysis model,and made an in-depth analysis of the factors that affecting the satisfaction of leisure fishery tourists.The study found that the projects that need to be maintained in Shipu Town mainly include landscape features,fisherman style and cultural displays,and consumer prices for leisure projects.They need to focus on improving traffic accessibility,reasonable indicators,and ecological environment.Shipu can improve the sat isfaction of tourists by upgrading related infrastructure,protecting resources and ecological environment,and digging deep in fishing culture,etc.,while promoting the sustainable development of leisure fisheries.

关 键 词：游客满意度 休闲渔业 石浦镇 IPA模型 生态环境 

分 类 号：P745[天文地球—海洋生物学] F326.4[天文地球—海洋科学]