商业插图在现代包装设计中的应用研究  

RESEARCH ON APPLICATION OF COMMERCIAL ILLUSTRATIONS IN DESIGN OF MODERN PACKAGES

作　　者：李明[1] Li Ming

机构地区：[1]哈尔滨职业技术学院,黑龙江哈尔滨150081

出　　处：《工业设计》2021年第5期84-85,共2页Industrial Design

摘　　要：商业插图是包装设计的重要组成部分,它既体现了包装的商业价值,又使得包装设计具有了审美价值。目前,商业插图在包装设计领域中得到了广泛应用。本文首先阐述了商业插图及现代包装设计的相关概念,并分析了商业插图在现代包装设计中的应用价值;其次,通过案例分析并总结了商业插图在现代包装设计中的应用方法。通过本文的研究,以期使商业插图更好地应用于现代包装设计之中,从而提高包装设计的艺术价值及商业价值。Commercial illustration is an important part of packaging design.It not only reflects the commercial value of packaging,but also makes packaging design have aesthetic value.At present,commercial illustrations are widely used in the field of packaging design.This article first expounds the related concepts of commercial illustration and modern packaging design,and analyzes the application value of commercial illustration in modern packaging design;secondly,through case analysis and summarizes the application method of commercial illustration in modern packaging design.Through the research of this article,we hope that commercial illustrations can be better used in modern packaging design,so as to improve the artistic value and commercial value of packaging design.

关 键 词：商业插图 现代包装设计 应用 方法 

分 类 号：J524[艺术—艺术设计]