农旅特色平台发展战略——以游腻网为例  

The Development Strategy of Agricultural Tourism Characteristic Platform——Taking Youni.com as an Example

作　　者：吴兆海 庄思楷 周洁[1] 林凤婷 施邓玮 WU Zhaohai;ZHUANG Sikai;ZHOU Jie;LIN Fengting;SHI Dengwei(School of Management,Fujian Agricultural and Forestry University)

机构地区：[1]福建农林大学管理学院

出　　处：《中国商论》2021年第11期47-49,共3页China Journal of Commerce

基　　金：福建农林大学大学生创业实践项目:搭建农旅特色平台——实现农旅产品云共享(202010389279)。

摘　　要：本文以游腻网为例,对游腻网目前发展困境进行分析,并具体在商业模式构建、未来前景布局、财务与融资方面提出了较为完善的建议与举措,探索农旅特色平台发展战略,希望对乡村旅游的发展提供一个新的思路。促进农旅产品的升级发展,将农业农村发展与旅游产业的建立与推广相结合,构建农村发展与旅游业的桥梁,形成"以农促旅、以旅兴农"的发展之路,跟上市场的脚步,为乡村振兴贡献出绵薄之力。Taking Youni.com as an example,this paper analyzes the current development dilemma of Youni.com,and puts forward more perfect suggestions and measures in the aspects of business model construction,future prospect layout,fi nance and fi nancing,and explores the development strategy of characteristic platform of rural tourism,hoping to provide a new idea for the development of rural tourism.Promote the upgrading and development of agricultural tourism products,combine agricultural and rural development with the establishment and promotion of tourism industry,build a bridge between rural development and tourism,and form a development road of"promoting tourism by agriculture and promoting agriculture by tourism",keep up with the pace of the market,and contribute to rural revitalization.

关 键 词：农旅结合 农旅特色平台 乡村旅游 游腻网 发展战略 

分 类 号：F592.7[经济管理—旅游管理]