基于媒介环境理论的国家“名医工作室”知识传承创新路径  

Knowledge inheritance and innovation path of national“Famous Medical Experts Studio”based on media environment theory

作　　者：沈秋欢 魏鲁霞[2] 申俊龙 Shen Qiuhuan;Wei Luxia;Shen Junlong(School of Health Economics and Management,Nanjing University of Chinese Medicine,Nanjing 210023,China;Library of Nanjing University of Chinese Medicine,Nanjing 210023,China)

机构地区：[1]南京中医药大学卫生经济管理学院,江苏南京210023 [2]南京中医药大学图书馆,江苏南京210023

出　　处：《江苏科技信息》2021年第15期73-77,共5页Jiangsu Science and Technology Information

基　　金：国家社科基金重点项目,项目名称:中医知识组织模式创新研究,项目编号:19AZD018;国家社科基金一般项目,项目名称:基于大数据分析技术的中医信息服务知识库研究,项目编号:17BTQ063。

摘　　要：中医名医药专家知识的传承是中医传承创新发展的重要内容。在以互联网为核心的新媒介技术迅速发展的背景下,国家“名医工作室”名老中医药专家知识传承面临着诸多挑战:知识传承对新媒介的环境适应性问题,隐性知识规模化转移困境、传承团队学习模式优化提升问题。在媒介环境理论视角下,以互联网为核心的新媒介激活了中医药知识传承的媒介符号环境。文章阐述了新媒介为国家“名医工作室”知识传承创新提供了实践路径:拓展了多重媒介环境融汇的中医药知识数字化集合路径,建构隐性知识显性化的多模态符号文本系统,创设跨时空场景化的中华文化沉浸式学习语境,重构基于移动终端的师生互动路径。The inheritance of the knowledge of famous medical experts is the important content of the innovation and development of traditional Chinese medicine(TCM).Under the background of the rapid development of new media technology with the internet as the core,famous traditional Chinese medical experts in the national"Famous Medical Experts Studio"are faced with many challenges:the environmental adaptability of the knowledge inheritance to the new media,the hidden knowledge scale transfer dilemma,and the optimization and promotion of the learning mode of the inheritance team.From the perspective of media environment theory,the new media with the internet as the core activates the media symbol environment of TCM knowledge transmission.This article expounds that the new media provides the practical paths for the national"Famous Medical Experts Studio"knowledge inheritance and innovation.These paths are expanding the digital set path of TCM knowledge that the multi-media environment merges,constructing the explicit multi-modal symbol text system of the tacit knowledge,creating the immersive learning context of Chinese culture across the space-time scene,and reconstructing the teacher-student interaction path based on the mobile terminal.

关 键 词：媒介环境理论 国家“名医工作室” 知识传承 

分 类 号：G20[文化科学—传播学]