基于知识产权淮安漕运镇民俗文化产业化路径  

Industrial Path of Folk Culture in Huai’an Towns Along the Grand Canal Based on IP

作　　者：李雪红 王娜[2] 陈月 LI Xue-hong;WANG Na;CHEN Yue(Physical Education Department,Huaiyin Institute of Technology,Huai'an Jiangsu 223001,China;School of Humanities,Huaiyin Institute of Technology,Huai'an Jiangsu 223001,China)

机构地区：[1]淮阴工学院体育教学部,江苏淮安223003 [2]淮阴工学院人文学院,江苏淮安223001

出　　处：《淮阴工学院学报》2021年第2期9-13,共5页Journal of Huaiyin Institute of Technology

基　　金：江苏省2019年度高校哲学社会科学基金项目(2019SJA1670);淮安市2021年社科类基金项目(2012B27)。

摘　　要：大运河沿线城市民俗文化资源丰富多彩,在中华文化全面复兴的背景下,民俗文化正在与"互联网+"全面融合、聚变,既不断孕生出新产品、新业态、新产业,也正在重构产业的生态系统和发展逻辑。IP(知识产权)在当代文化建设中具有强大的生命力,民俗文化IP化有助于转变运河城镇文化资源的形式,为民俗文化发展注入新的增长动力,最终实现文化IP建设驱动运河沿岸城镇文化振兴的目的。The resources of folk culture in the towns along the Grand Canal are rich and colorful.In the background of the comprehensive revival of Chinese culture,folk culture is merging fully,gathering and changing with Internet plus,constantly producing new products,new types and new industries,reconstructing the ecosystem and development logic of the industry.In the construction of contemporary culture,IP(intellectual property)has enormous vitality.The propertization of intellect helps transform the cultural resources in the Canal towns,infuse new growing power for the development of folk culture,and finally achieve the goal of driving the cultural revitalization of towns along the Canal by cultural IP construction.

关 键 词：IP(知识产权) 民俗文化 产业化路径 

分 类 号：F592.99[经济管理—旅游管理]